Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed to help sportsbook operators maintain player engagement throughout the 2026 FIFA World Cup.
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Soft2Bet, Betinia & Campobet Shortlisted for 12 EGR Marketing & Innovation Awards 2025
Soft2Bet and its brands, Betinia and Campobet, honoured by 12 Shortlist Nominations at the EGR Marketing & Innovation Awards 2025.
The shortlists demonstrate both B2B and B2C expertise, highlighting the company’s brands, Betinia and Campobet, as well as Soft2Bet and its distinctive Motivational Engineering Gaming Application (MEGA).
Betinia is nominated for Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C).
Campobet has been recognized for Brand of the Year (B2C), Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C).
In addition, Soft2Bet is shortlisted for Brand of the Year (B2B), with MEGA receiving a nod in the Innovation of the Year (B2B) category.
Over the past year, major brands such as Campobet, Betinia, Don.ro, Tooniebet and others have excelled in competitive, saturated markets and tightly regulated territories. Soft2Bet’s approach blends innovative technology with data-driven personalization, ensuring that player experience always remains the main priority. Betinia and Campobet’s high-performance results with retention and acquisition tactics reflect a strategy that recognizes different user motivations and local market preferences, while still adhering to regulatory standards.
Oksana Tsyhankova, Soft2Bet’s CMO, commented:
“By prioritizing sustainable, data-driven engagement, customer experience, Soft2Bet and its brands continue to set a high standard for growth in high competitive markets and 12 nominations are a strong proof of our B2B and B2C excellence. Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and centre.”
These achievements show Soft2Bet’s focus on building strong, high-performing brands, even in markets with strict rules on advertising and bonuses. In 2024, Betinia grew its GGR by 148%, while Campobet saw a 54% increase. Retention rates also grew majorly, with Campobet up by 128% and Betinia by 106%, thanks to the success of MEGA-powered engagement.
Operating a total of 13 brands, all highly adapted to local market strategies, Soft2Bet ensures that each brand reflects regional preferences and player behaviors. For example, Campobet recently sponsored the popular tennis event “Nordic Battle”. With a flexible platform that can be customized to fit various jurisdictions, Soft2Bet keeps delivering strong outcomes for both operators and players, proving that authenticity, creativity, and compliance can successfully coexist.
Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, adding two more milestones to its growing list of industry...
