Alea will be joining a webinar hosted by KPMG on API governance in the iGaming industry.
The session, called “The API Governance Playbook: Rogue APIs & Silent Losses,”...
Alea celebrates 5 years as a game aggregation leader
Alea, the award-winning iGaming aggregator, is celebrating its 5th anniversary as a dedicated B2B company.
From a 12-person team, Alea has expanded to become a major platform with over 80 employees, over 16,000 games, and a global presence that keeps growing in key markets.
Alea, which began as a B2C casino in 2012, made a major shift in 2020 by centering itself around game aggregation. Together with Charlotte Lecomte, the previous Head of Product for Alea’s B2C operations, co-founder Alexandre Tomic led this strategy shift and stayed on board to guide the company’s reinvention.
Alea’s journey has been defined by consistent and measurable growth:
- From 2,000 games in 2020 to over 16,000 today
- From 10 game providers to more than 160 integrated partners
- From a small core team to a diverse organization of 90+ professionals across engineering, legal, sales, account management, marketing, compliance, game partnerships, and many more.
To accommodate this expansion, Alea recently moved into a new location, separating its business and corporate activities from its engineering base to facilitate its growing structure while remaining agile.
Alexandre Tomic, the founder of Alea, said:
“We came from B2C knowing every limitation and frustration operators face. We started building solutions to our own problems and quickly realized we could do this for others. That’s how Alea Play was born. Today, we’re not just solving problems; we’re anticipating needs and offering solutions to issues operators didn’t even know they had. Our success over the last 5 years is a direct reflection of the care we place on our platform, our clients, and our team.”
Alea has taken bold steps into new markets.Over the last half a decade, the company has positioned itself as the main aggregator in Latin America, successfully navigating complex regulations in markets Brazil, all while continuing its expansion in Africa and presence reinforcement in Spain and Romania.
While Alea is celebrating this achievement, the primary attention is still on the enhancement of its technologies, services and partnerships, with a goal is to make aggregation simpler and give operators the speed, clarity and performance they need.
Alea, a leading casino game aggregator, is sponsoring the Legends Charity Game on Monday, September 15th, at Jose Alvalade Stadium, home of Sporting Clube de Portugal.
The...
