In affiliate marketing, many partners are accustomed to thinking in terms of volume: the more FTD (First Time Depositors), the higher the profit. However, this approach...
Canelo Álvarez x 1win: a partnership of power, strategy, and global influence
1win welcomes Saúl “Canelo” Álvarez, a global boxing legend and a symbol of strength, discipline, and strategic thinking, as a global ambassador.
Undisputed super middleweight champion Saúl “Canelo” Álvarez, who has over 60 career victories, including his latest 2023 championship win over Jermell Charlo in Las Vegas, also ranks among the world’s top 10 highest-paid athletes, according to Forbes.
Canelo has turned into an international brand with a devoted following spanning Latin America, the U.S., Europe, and the Middle East. Having Canelo as a global ambassador amplifies 1win’s global brand exposure, and supports its growth in the regions.
Since the official announcement in May 2025, Canelo has become the face of 1win’s global campaigns. His Instagram, with over 15 million followers, now includes a dedicated 1win highlight. That same month, he stepped into the ring under the 1win banner and retained his status as undisputed champion. Beyond promoting the brand, Canelo actively engages with 1win Sportsbook, including placing a high-profile bet on Usyk’s victory over Dubois that earned him a $630,000 payout.
In teaming up with Canelo, 1win demonstrates how iGaming companies are shifting away from traditional methods such as traffic acquisition and CPA advertising. 1win is evolving into a next-generation media platform, combining sports, technology, engaging content, and real-world success stories.
AffPapa recently spoke with Adele N., 1win Partners’ Head of Communications. Adele gave some insight into her position, which mostly involves strengthening business...
