Evoke set to exceed 2024 targets with strong Q4 growth

Evoke is set to hit the top of its 2024 financial goals, thanks to strong online growth and sports results in the fourth quarter, according to a recent trading update announcement.
Evoke predicts a 12%–13% increase in revenue in Q4 2024, driven by a 16%–17% spike in online operations. The second half of the year is predicted to see revenue growth of 8%, the upper end of the previously stated 5%–9% range.
CEO Per Widerström shared:
“The significantly improved underlying momentum in the business gives me real confidence that the turnaround is working and we are well positioned to continue our growth trend into 2025,”
Evoke expects its adjusted EBITDA for the year to reach the high end of the £300-£310 million range ($365-377 million), exceeding analyst estimates of £294 million. The company credits this to strong cost control and a more efficient operating model.
Focusing on core markets, Evoke’s growth strategy saw these regions contribute about 90% of Q4 revenue. Widerström pointed out that the company is working to better align its brands with a more defined customer value proposition and better competitive advtanages.
Widerström added:
“2024 was a pivotal year as we started to implement our new strategy for success, radically transforming almost every area of the business. We are well positioned to continue our growth trend into 2025.”
Evoke characterized 2024 as a year of major transformation, citing the effective implementation of a value creation strategy designed to drive long-term growth.
Although positive sporting outcomes improved Q4 performance, Widerström underlined the need of long-term improvements within the business, saying that the turnaround is backed by a solid market strategy and disciplined operations to improve profitability and deleverage.