Interview with Arina Eliseenko – Head of Marketing at WinWin Partners

In a recent interview with AffPapa, Arina Eliseenko, the Head of Marketing at WinWin Partners, shared insights on the company’s global reach, flexible deals, and focus on long-term affiliate growth.

Yeva: What makes your program stand out in the competitive affiliate market, especially for those just discovering WinWin Partners?

Our key differentiator is our global reach and diversified traffic strategy: we accept traffic from more than 30 geos, with strong performance on Facebook, influencer marketing, and SEO/ASO/PPC/In-App sources. Unlike many competitors, we act as a direct advertiser — enabling us to offer above-market payouts and promote two proprietary products: WinWin Bet and GoldPari.

We pride ourselves on having a relatively new yet highly optimized product, backed by exceptionally reliable payment systems. Player deposits are processed seamlessly, with minimal reports of delays or technical issues — a critical advantage for maximizing conversion.

In addition, our dedicated retention team excels at engaging and monetizing traffic. With deep expertise in reactivation and loyalty-building, they ensure higher lifetime value for players. This is particularly beneficial for partners working on the RevShare model, as it translates into sustained and growing revenue.

Yeva: Does WinWin Partners guarantee that webmasters will double their income? What specific conditions or tools do you provide to make this possible?

We do not offer absolute guarantees, but we create all the conditions necessary for webmasters to maximize their earnings. When a partner consistently delivers high-quality traffic, we are open to revising rates and providing more favorable terms. Our focus is always on building long-term, mutually beneficial collaboration.

To keep players engaged and depositing, we have a dedicated retention department. They regularly send push notifications to both sports bettors and casino players, segmented by categories such as newcomers, VIPs, pre-VIPs, and regular users. In addition, we run joint promotions with game providers and organize prize draws to drive engagement and repeat deposits.

For webmasters who need support with creatives, banners, or cover images, our in-house design team can deliver materials quickly and efficiently. Our goal is to make every partnership both comfortable and highly productive.

Yeva: Expanding on the topic of earnings, what commission models do you offer and how flexible are they for different types of partners?

We offer several commission models, including RevShare, Spend, CPA, and Hybrid structures. SEO-driven traffic is especially valuable to us, and we are ready to provide up to 50% RevShare with zero admin fees.

Currently, we are particularly interested in partners capable of driving traffic from Tier-1 regions. For these collaborations, we can offer a Spend-based model ranging from 20% to 30%, adjusted according to offer specifics and traffic quality.

All conditions are negotiated individually with a dedicated manager. As for KPIs, our approach remains highly flexible. The main objective is to ensure players stay active on the platform, with repeat deposits matching or exceeding their first deposit, and at least 30% of deposits coming from unique recurring players.

Yeva: Which geographic regions are currently your priorities, and how do you assist affiliates in effectively operating in these regions?

We are actively working with more than 30 GEOs, with a primary focus on Europe, the CIS, and Africa. Our in-house media buying team continuously tests products in these markets, enabling us to refine strategies and gain deeper insights into what drives success in each region.

Affiliates can rely on our full support and expertise. This includes guidance on campaign launches, advice on effective creative approaches, and detailed traffic funnel analysis to identify potential issues. Our affiliate managers are seasoned professionals with hands-on experience in traffic acquisition. They have in-depth knowledge of diverse traffic sources and understand which strategies perform best across different GEOs.

Yeva: Do you believe WinWin Partners is more focused on established betting markets, or do you see greater opportunities in emerging regions?

We believe it is unwise to focus solely on established markets, as many affiliate programs do. Instead, we expand across a broad range of GEOs. Our product is currently available in over 80 regions, with active traffic acquisition in more than 30 of them — from Tier 1 to Tier 3. This reflects our strong commitment to emerging regions, where we see substantial opportunities for growth and development.

Yeva: For affiliates deciding where to invest their traffic, list three reasons why they should confidently choose WinWin Partners.

We work with all types of traffic. While we prioritize SEO, PPC, Facebook, ASO, In-App, and influencer-driven sources, we remain flexible and open to others, depending on quality and pricing.

Why should affiliates choose us? First, we guarantee stable monthly payments under the CPA model. For trusted and reliable partners, we are open to discussing more frequent payment schedules. Second, we offer a variety of payment models, allowing each affiliate to select the option that best suits their needs. For instance, we provide highly competitive terms for SEO traffic, offering up to 50% RevShare with no admin fees.

Third, and crucially, we are deeply committed to ensuring that the traffic our webmasters bring remains active on our platform for as long as possible. To achieve this, we have established a dedicated retention department focused on maximizing user engagement and long-term value.

Yeva: What interesting plans or innovations can affiliates expect from WinWin Partners in the future?

Currently, we offer two products: WinWin Bet and GoldPari. In the near future, we will launch a user-friendly landing platform that allows affiliates to independently choose which product to drive traffic to — significantly streamlining collaboration. Currently, registration is available separately for each product.

As the platform evolves, we plan to expand prize draws and bonus campaigns to boost player retention. We are also working closely with providers to create exclusive custom slots with unique designs and mechanics, available only on our platform. Our aim is to be among the first to launch innovative games, ensuring users enjoy a diverse and engaging experience. In parallel, we are preparing to enter new, less saturated GEOs, opening fresh opportunities for affiliates.

Company: WinWin Partners
Interviewee: Arina Eliseenko
Date: 22.10.2025