LeoVegas announces launch of ‘LeoUniverse’ marketing campaign
LeoVegas, the leading online betting operator, has announced the release of its newest marketing campaign called ‘LeoUniverse’. This new campaign brings forth Leo, the fictional Chief Entertainment Officer, who works at the headquarters of LeoVegas.
This campaign was specifically designed to make a single communication strategy that is stable in all markets over the world, and is set to launch in Q1 of 2021.
LeoVegas Marketing Production Director Sarah Krusell stated:
“Offering the best customer experience starts with our marketing. With this new concept, we invite our customers to a completely new ’LeoUniverse’, a world filled with entertainment, excitement, and humour. We will get to know several new characters but also meet familiar faces from our most popular games. Our industry has historically not maintained a high enough level when it comes to advertising and marketing. Instead of being the loudest, we hope to now be able to introduce a concept that people actually appreciate and find entertaining. With more relevant content, we can responsibly build an entertaining brand.”
LeoUniverse was designed and created as the company worked closely with Copenhagen-based advertising firm Uncle Grey.
Lars Samuelsen, Uncle Grey’s Creative Chairman, also said:
“Working to develop the new global creative concept for LeoVegas it became clear that the heart of their offering is highly aligned with the entertainment industry. And obviously, their brand universe should be an extension of that feeling.”
Additionally, this campaign will be launching all over the different media formats and channels. It is set to be promoting the operator and showcasing it to be a responsible brand providing secure and safe gambling in a protected space. The initial broadcasts will be held in Denmark and Sweden, then will proceed to go international.