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LeoVegas’s New Acquisition – Expekt
Swedish LeoVegas has completed the purchase of Expekt, a sportsbook previously belonging to Betclic Group. The purchase cost LeoVegas 5mln EUR and was already secured in March.
The iGaming giant will rebrand the Expekt sportsbook and relaunch it in Sweden. Expekt once was one of the most popular pan-European bookmakers focused on the Scandinavian market.
Sweden will first launch the point of modernized and rebranded Expeky which will offer a contemporary sports betting experience to its customers.
Expansion into the sports betting market is an important part of the corporation’s M&A strategy. LeoVegas’s long-term goal is to have diversified profit sources by the end of 2022.
Expekt will become a part of the corporation’s Rhino platform where every stage of the operation process is owned by LeoVegas. The same successful strategy was implemented after the Royal Panda purchase.
The CEO and Co-Founder of LeoVegas, Mr. G. Hagman expressed his excitement about the group’s newest acquisition ahead of the hectic sports months ahead. Both gamblers and wagerers will have full access to LeoVegas’s exclusive content through Expekt. The company is aimed to make Expekt one of the leading bookmakers operating in Scandinavia.
At the beginning of the week, LeoVegas has debuted in New Jersey, USA, in cooperation with Caesars Entertainment.
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