Alpha Affiliates Heads to Conversion Conf Warsaw 2025
Alpha Affiliates is heading to Conversion Conf 2025 in Warsaw to share top GEO insights, growth strategies, and performance-driven affiliate models.Alpha Affiliates is...
MelBet CMO Shares Billion-User Strategy at CONVERSION CONF 2025
At CONVERSION CONF 2025, MelBet CMO Anastasiia Shcherbyna shared how localization, mobile-first focus, and insight fuel growth in billion-user markets.
On April 16, 2025, at CONVERSION CONF in Warsaw, Anastasiia Shcherbyna, CMO of MelBet Partners & Affiliates, took the stage with a standout presentation titled “How to Claim Your Billions from Africa.”
Even though Africa is often referred to as an “emerging” market and is often underestimated, Anastasiia implied that it is already in the game, and those who have the right approach will see the real, measurable results.
Key Takeaways from the Session:
- Massive Potential: Over 1 billion people, with rapid growth in mobile internet and digital infrastructure.
- Localization First: Distinct differences between regions; localization is essential for user engagement.
- Tech Landscape: Mobile-first usage, Android dominating at 85%+, and Google Search playing a key role in user behavior.
- Product Fit: Sports betting leads the market, especially during high-traffic match days. Simple, classic slots (e.g., fruits, animals) perform better than complex game mechanics.
- High Conversion Rates: Offers tailored to local preferences can yield 50–60% conversion in certain GEOs.
- What Doesn’t Work: Western celebrities without localization, political messaging, and one-size-fits-all campaigns.
MelBet holds local licenses in six countries, allowing for legal, multi-channel promotion and impactful partnerships with local influencers and sports figures such as Didier Drogba and Mohamed Zidan.
Anastasiia’s presentation stood out for its practical insights, regional expertise, and clear strategic vision. It reflected MelBet’s long-term focus on thoughtful, localized expansion in high-growth markets, where success comes from knowing the audience and speaking their language.
PIN-UP Partners to Attend Two Major iGaming Spring Events
PIN-UP Partners will attend two key events this April in Warsaw: Conversion Conf 2025 and the exclusive THE LEGENDS MEET-UP: Experts Only.
Conversion Conf Warsaw 2025 –...
