Casino Guru Awards introduces new category
Casino Guru Awards has recently added a new category that will reward companies with the most ethical marketing efforts.
The forthcoming second installment of the successful Casino Guru Awards event will continue on its mission of delivering one of the industry’s fairest rewards ceremonies for top-performing companies. It will continue focusing on the topics of customer service and responsible gambling with its eight award categories.
One of the ceremony’s newest categories will be rewarding companies with ethical approaches to their marketing campaigns, which Casino Guru added to the ceremony’s agenda to better celebrate a wider range of efforts toward improving the iGaming sector. The category will give nominees the ability to showcase their advertising standards and best practices.
The ceremony’s judges will take a look at various different aspects of the nominees’ marketing strategies, such as different campaigns across a range of verticals and channels, along with their general styles, and responsible gambling messaging. The companies will also have to showcase how they communicate the risks involved with their promoted offers in their promotional materials.
Additionally, the category will also be judged by several external judges, which will include EveryMatrix’s James Bennett, ICS-digital’s Martin Calvert, Three Ireland’s Shane Stafford, and PMI’s Dmitry Belianin, who will be further contributing to the fairness of the ceremony with their vast experiences in the marketing side of the iGaming industry.
Nominations for the ceremony will be open till the end of October, so be sure to register your company on Casino Guru’s website. Be sure to check out our iGaming Events page to explore other forthcoming industry conferences and ceremonies.