How To Choose The Best Gambling Traffic in 2023?

Are you a casino or sportsbook operator looking for a viable and trustworthy way to get the best gambling traffic for your brand? Then this article is for you!

So, you have already completed the first step to achieving success in your sportsbook/casino project by creating a website. Now, how can you ensure your business gets the best gambling traffic?

In this article, we will walk you through the main objectives when choosing the best gambling traffic for you, as well as present viable options to help you achieve your goal in no time.

First things first, we need to address the following question:

What to pay attention to when choosing gambling traffic?

Choosing a way to create and maintain profitable gambling traffic can be a real challenge that would require thorough research and a deep insight into the gambling and marketing industries to solve. Luckily for you, we have simplified your task by collecting the key points to focus on.

There are 5 key factors to pay attention to when choosing gambling traffic:

• Source of the gambling traffic
• GEO of the gambling traffic
• Pricing
• Listing Fees
• iGaming Affiliate Networks 

The Source of the gambling traffic

When choosing a traffic provider to partner up with, be it a relevant affiliate website with an interested audience, a high-end casino comparison website, a social media promoter, or an email enthusiast that spreads newsletters, it is crucial to thoroughly analyze the pros and cons of each method in order to make the best partnership choice for your casino brand.

Affiliates are typically run by experienced and insightful individuals, who have an existing target audience to whom they can promote your brand, and the promotion will be relevant, hence, creating organic gambling traffic to your website. However, as an operator, you must keep in mind that many affiliate websites require listing fees, which we will break down in more detail further in the article.

Casino-comparing websites are a type of affiliate websites that have proved to be an effective way of stimulating gambling traffic of potential customers that are actually interested in the industry and desire to engage with operators. Nevertheless, to join these websites, as an operator, you will usually have to pay some amount of money, which rests on you to decide whether it is worth it or not.

Social media promotions are also an option. This is when individuals, for a sum of money, promote your business on their social media accounts. However, if the said promoter’s audience is not your target audience, the promotions risk being irrelevant, and barely (if any) real, potential customers will end up visiting and staying on your website.

Newsletters are another method of creating gambling traffic, but perhaps an outdated one. Some traffic providers use email to spread newsletters about this and that casino to their partners. However, emails tend to be less effective and memorable than, let’s say, a good comparative article on a well-known website.

The GEO of the gambling traffic

The GEO is yet another crucial point iGaming operators have to focus on when looking for a traffic provider. Since players from different regions have different values for operators, for cultural and socioeconomic reasons (i.e.: players from 1^st world countries would be wealthier than those from 2^nd and 3^rd world countries), the choice of gambling traffic provider should be examined correspondingly.

What markets do you want to enter? What countries and language groups do you want to target for your website? The answers to all of these questions will vary depending on the localization settings, available payment methods, licensing status, and many other relevant variables of your gambling website, and it is important to get all of them before searching for a traffic provider for your business. However, after figuring this out, the premise is simple; if your goal is to have EU players directed to your casino, you have to choose a traffic provider that targets players within Europe.

The Pricing

Your choice of a traffic-providing partner should take into account the pricing as well. If you choose to partner up with an affiliate website, learn about their payment plan, or if you choose traffic providers, learn about their payment particularities. The main difference between affiliate websites and regular traffic providers is that the latter requires upfront payment and isn’t responsible for your monetization risks (i.e.: if you pay a large sum of money up front to a traffic provider and gain very little gambling traffic, you only have yourself to blame).

Whereas affiliate websites usually earn their revenue on a commission basis; the operator pays the affiliate a share of earned revenue generated by the players of that specific affiliate. However, some affiliates also require fixed fees (listing fees) in order to add an operator to their comparison or review websites.

Affiliate Listing Fees

If you end up choosing an affiliate website over other gambling traffic providers, you should pay attention to their listing fees, as there are some affiliates that require listing fees to start adding the operator to their website and start promoting them. Percentage commissions are the most common ones among casino affiliates. But when does paying a listing fee make sense? What is an appropriate amount? The percentage usually varies from 5 to 30%, which may differ from affiliate to affiliate.

You, the operator decides, whether it is worth paying listing fees or not. Your decision should be based on factors such as the quality and popularity of the affiliate website, the revenue gained from being listed on the affiliate’s website, and your own convenience.

The industry experts at affpapa.com recommend analyzing the affiliate website on factors such as popularity, documented results, dedicated audience particularities, the number of partners and operators they have already worked with, etc, before deciding to spend a big number on joining them.

iGaming Affiliate Networks

As an operator, you can join networks to receive traffic from there. A Network is a multi-brand affiliate website where different operators offer their campaigns to registered affiliates. The latter are free to choose which brand to promote. So, in a way, a Network is a website with multiple registered affiliates, with whom operators can start cooperation with.

Experts at affpapa.com recommend getting closely acquainted with a Network before joining it. Pay attention to the number of already registered affiliates and operators in the Network you want to join. Analyze your prospects in said Network by answering a set of questions, like:

• What does this Network have to offer me and what do I, as an operator, have to offer to this Network?
• Am I interested in the registered Affiliates of this Network?
• Will I be a competitive operator in this Network?

One particularity, however, that sets affpapa.com apart from betting Networks, is the fact that we are a digital place where operators meet affiliates and are free to contact each other to further communicate and collaborate outside of affpapa.com. That is, operators cannot make payments through affpapa.com.

For your proper convenience, the Affpapa team has gathered a list of some of our Affiliates and Traffic providers, who are open to cooperation:

You can learn more about the differences between traffic providers with the pros and cons of each, in our previous article ‘Where to get casino traffic from?’ or by taking a look at our Best iGaming Affiliates list.

Join affpapa.com to access the full list of registered affiliates and traffic providers for a chance to start cooperation with them. We will be more than happy to have you here and help you make the best choices for your casino business!

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