Where to get casino traffic from?

There are 2 major tasks to solve when launching casino or sportsbook projects:

• To come up with a high-quality website and service for players
• To engage those players!

Within this article, we will help you accomplish the second goal… at least.

But, before jumping to the ins and outs of where to get casino traffic from, let’s, first of all, understand what it is and why many iGaming operators aim to get gambling traffic.

What is casino traffic?

Casino traffic is targeted traffic directed toward gambling operators such as casinos or sports betting sites. This type of traffic can be generated through various channels, such as search engine optimization, paid advertising, affiliate marketing, and many more, all of which involve directing players to the website of a gambling or sportsbook operator. As you might know, driving casino traffic is essential to achieving success as an iGaming operator. We shall now go through this in further detail below!

Where to acquire casino traffic from?

There is an impression that there are countless options when it comes to acquiring casino traffic and many different ways to do it as well. Nevertheless, this impression vanishes right after you launch your own casino brand. Alas, the affiliates you knew, traffic providers you met at an event, and email marketing gurus you had a beer with are not sufficient to accomplish this task. Either they don’t possess the resources they have stated before or their resources are very limited to lift off your project.

There are plenty of articles over the internet about gambling traffic, and few of them radiate true value with thorough direction toward traffic providers. In this article, we will be sharing with you some concrete resources through which you can get casino traffic.

There are two main ways of acquiring gambling traffic:

• Gambling Affiliate websites
• Gambling Traffic providers

In this article, we will envelop companies providing traffic of both types and talk about their pros and cons.

iGaming Affiliates

Affiliate sites bring traffic directly to your online casino. Most commonly affiliates are highly experienced and skilled people in the online gambling industry, meaning that they know the business quite well from both sides. Affiliates often start out as review sites or run blogs, which build them a large and active audience, and with their enhanced skills, they are able to rank highly in search engines. Once they have reached this level of exposure, they begin referring traffic to iGaming operators.

Affiliate marketing in general is a tried and true online casino marketing strategy for gaining exposure, promoting, and getting your online casino in front of the right people. It offers iGaming operators many benefits, such as enhanced convenience, a relatively low barrier to entry, and excellent expansion opportunities, the latter of which can further be improved with the help of affiliate management solutions.

So, you may be wondering, how do affiliates deliver this traffic? Well, they begin by placing banners and referral links on their respective sites. A lot of these sites also rank casinos and provide reviews, which attract players who are looking for the top-ranked casinos, or simply searching for a good offer. In all ways, this in turn generates high-quality traffic and amazing outcome

How do I find casino affiliates?

One of the simplest ways to find affiliate websites is to google keywords, such as:

• Best online casinos
• Top online sportsbooks
• Best online slots in “name of a country”
• Latest casino bonuses
• Assured bets websites

Most of the websites Google returns will be affiliate ones, comparing different casinos, alongside with their bonus offers, etc. You can try to get in touch with the owners of those projects and persuade them to add your brand to their websites. Frankly speaking, it will not be easy without a decent portfolio of integrated casino vendors and competitive bonus offers for players.

It can get overwhelming to try to find the perfect match for your brand and even more frustrating to communicate with those affiliates. This is where AffPapa’s Best iGaming Affiliates comes in. We have compiled a list of the best affiliates for online casino and sportsbook websites, which you can easily browse through and afterward get in touch directly with their managers. Overall, we have more than 1300 registered affiliates who you can reach out to by registering at AffPapa.com.

Moreover, below you can find the list of some of our affiliates and traffic providers who are always ready to cooperate with decent and noble operators.

iGaming Traffic Providers

Traffic providers are similar to affiliates in terms of driving traffic to your website, however, there is a fundamental difference between those two entities – in traffic providers’ case you have to pay for leads beforehand and all the risks of monetization of that traffic rely entirely on your shoulders! Nevertheless, some traffic providers offer reasonable pricing and their services are worth trying out.

Let’s take a look at some of the iGaming traffic providers`

Traffic	Products	GEO	Deals	Contact
GlobalGate	Sportsbook Casino Live Casino	Germany Canada Finland Other	Rev Share PPC CPA Hybrid	✉ Message
The team at Global Gate Solutions has been working in the gaming and marketing scene for more than 17 years. They offer different services, including PPC, SEO campaigns, SMS and email campaigns as well as YouTube and Twitch marketing campaigns.
HasTraffic	Sportsbook Casino Live Casino Lottery	Canada Germany Brazil Other	CPC	✉ Message
HasTraffic offers a multi-channel platform which contains targeted traffic. These channels include push notifications, SMS, emails, social media (such as banners and influencers), and much more.
Clickadu	Sportsbook Casino Live Casino Lottery	Canada United States Europe Other	CPC	✉ Message
Clickadu position themselves as advertising network for variety of channels with unique competence, and experience in enhancing monetization for publishers and advertisers.

In order to meet and partner up with more affiliates and operators you can register at affpapa.com to seize the wave of the iGaming industry.
We sincerely hope that we managed to help you find what you were looking for, and that this article summarized the best available resources for casino traffic. Stay tuned for our upcoming publications!

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