Where to get casino traffic from?
There are 2 major tasks to solve when launching casino or sportsbook projects:
- To come up with a high-quality website and service for players
- To engage those players!
Within this article, we will help you accomplish the second goal… at least.
But, before jumping to the ins and outs of where to get casino traffic from, let’s, first of all, understand what it is and why many iGaming operators aim to get gambling traffic.
What is casino traffic?
Casino traffic is targeted traffic directed toward gambling operators such as casinos or sports betting sites. This type of traffic can be generated through various channels, such as search engine optimization, paid advertising, affiliate marketing, and many more, all of which involve directing players to the website of a gambling or sportsbook operator. As you might know, driving casino traffic, especially high-quality traffic, is essential to achieving success as an iGaming operator. But what distinguishes high-quality online casino traffic from its lower-quality counterparts? Let’s explore this next.
What to look for when buying casino traffic
Before you buy casino traffic, it is important to know what to look for to ensure your business can grow at pace. The best gambling traffic for an operator needs to appropriately target its core audience and provide good conversion rates. The former is usually done by targeting gamblers who are interested in a specific set of experiences and who are located in jurisdictions covered by the operator. The latter, on the other hand, requires gambling traffic providers and affiliates to present the offerings of their operator partners in a compelling way that drives gamblers to not only check them out but also to give them a try by registering and making a deposit.
While presenting these offers in a compelling way may sound easy, there are many factors at play that operators will need to consider, such as available payment methods, language options, game types, and many more. Many players often look for the best deals, making casino loyalty programs and bonuses important features to advertise effectively as well. Additionally, having streamlined signup procedures will further help gambling companies achieve excellent conversion rates for their gambling traffic, as players value having a low barrier to entry and being able to start enjoying the offers of a new casino immediately. This is particularly important for an iGaming operator’s payment solutions, as an effortless deposit process lends itself perfectly to repeated deposits by loyal gambling enthusiasts.
Because of this, having in-depth knowledge of the preferences of gamblers is quite important for operators to be able to customize their offers to optimally take advantage of gambling traffic. Moreover, user data is also vitally important in ensuring the quality of the casino traffic with factors like high conversion, engagement, and retention rates, along with protecting operators from various prominent industry threats like bonus abuse and iGaming affiliate fraud. Both of these can greatly take away from the effectiveness of an operator’s marketing efforts and have numerous negative side effects, further solidifying the importance of in-depth analytics.
After getting informed of what to look for in gambling traffic and how to optimize your conversion rates, you may be wondering how can you buy casino traffic to grow your business. Let’s now explore the main topic of this article: Where to buy gambling traffic from?
Where to acquire casino traffic from?
There is an impression that there are countless options when it comes to acquiring casino traffic and many different ways to do it as well. Nevertheless, this impression vanishes right after you launch your own casino brand. Alas, the affiliates you knew, traffic providers you met at an event, and email marketing gurus you had a beer with are not sufficient to accomplish this task. Either they don’t possess the resources they have stated before or their resources are very limited to lift off your project.
There are plenty of articles over the internet about gambling traffic, and few of them radiate true value with thorough direction toward traffic providers. In this article, we will be sharing with you some concrete resources through which you can get casino traffic.
There are three main ways of acquiring gambling traffic:
- Gambling Affiliate websites
- Gambling Traffic providers
- Traditional Marketing Campaigns
These options seem pretty self-explanatory at first, however, driving casino traffic can be tricky to master. This is particularly true for traditional marketing campaigns which operators can run through a variety of verticals, such as through email marketing or on social media platforms. However, due to the vast number of variables gambling companies will have to deal with, especially relating to regulatory compliance in a lot of markets around the world, to successfully execute a traditional marketing campaign on their own, buying casino traffic is much more common of a practice in the industry. Because of this, in this article, we will cover the two most prominent ways an operator can buy casino traffic, through iGaming affiliates and traffic providers, and talk about their pros and cons.
iGaming affiliate sites are companies that specialize in affiliate marketing in the online gambling industry. iGaming affiliates bring traffic directly to your online casino. Most commonly affiliates are highly experienced and knowledgeable professionals that know the business quite well from both sides. Affiliate companies often take the form of review sites or online blogs that provide their readers with informative content about online casino games, operators, bonuses, and many other related topics.
Affiliate marketing in general is a tried and true online casino marketing strategy for gaining exposure, promoting, and getting your online casino in front of the right people. It offers iGaming operators many benefits, such as enhanced convenience, a relatively low barrier to entry, and excellent expansion opportunities, the latter of which can further be improved with the help of affiliate management solutions.
So, you may be wondering, how do affiliates deliver this traffic? Just like with any other form of marketing, iGaming affiliate marketing involves the placement of the advertiser’s promotional materials on the affiliate’s websites. As mentioned previously, these companies drive gamblers to their platforms by hosting a wide variety of informative content, such as game reviews, bonus comparisons, casino reviews, and many other types of articles, which attract players who are looking for standout deals or for a new place to enjoy the gambling pastime.
Affiliates can drive traffic through a variety of means, such as through a website with search engine optimization techniques or through various social media channels. These companies can often gather expansive audiences of readers through their marketing campaigns, enabling the best iGaming affiliates to drive lots of high-quality traffic. As discoverability is quite important for the industry’s affiliates, finding casino affiliates is not a challenging task. Let’s explore this in further detail.
How do I find casino affiliates?
One of the simplest ways to find affiliate websites is to google keywords, such as:
- Best online casinos
- Top online sportsbooks
- Best online slots in “name of a country”
- Latest casino bonuses
- Assured bets websites
Most of the websites Google returns will be affiliate ones, which compare different casinos, alongside their bonus offers and offer their readers a catalog of varied gambling-related content. It is also possible to search for similar keywords on various social media platforms, as many iGaming affiliates drive casino traffic through their social media accounts. Moreover, searching on social media may be particularly beneficial to operators if they’re looking to buy casino traffic with relatively younger demographics, as these platforms are more likely to be popular with gamblers who are in their twenties.
Following this, the only thing you can do is to try to get in touch with the owners of those projects and persuade them to add your brand to their websites and social media accounts. Frankly speaking, it will not be easy without a decent portfolio of integrated casino vendors and competitive bonus offers for players. This method is also quite slow and cumbersome, requiring you to assess the quality of each prospecting affiliate one at a time to ensure you don’t run into any potentially fraudulent iGaming affiliates.
It can get overwhelming to try to find the perfect match for your brand and even more frustrating to communicate with those affiliates. This is where AffPapa’s Best iGaming Affiliates comes in. We have compiled a list of the best affiliates for online casino and sportsbook websites, which you can easily browse through and afterward get in touch directly with their managers. Overall, we have more than 1300 registered affiliates who you can reach out to by registering at AffPapa.com.
Moreover, below you can find the list of some of our affiliates and traffic providers who are always ready to cooperate with decent and noble operators.
iGaming Traffic Providers
Traffic providers are similar to affiliates in terms of driving traffic to your website, however, there is a fundamental difference between those two entities – in traffic providers’ case you have to pay for leads beforehand and all the risks of monetization of that traffic rely entirely on your shoulders!
This means that traffic providers work with the principles of traditional marketing, which forgoes many of the benefits of affiliate marketing, such as its pay-as-you-go nature, flexibility, and scalability. One of the largest downsides of making use of traditional marketing services is that a subpar marketing campaign can cost a lot for the operator while delivering very little value. This can be done by targeting the wrong audience or by simply having subpar promotional materials that do not attract potential gamblers effectively.
However, operators looking to work with traffic providers will still be able to enjoy the benefit of outsourcing the most tedious parts of marketing to a third party, as traffic providers will do most of the work for their clients with the promotional materials they’re provided with. Moreover, marketing through traffic providers, along with traditional marketing methods, is less susceptible to fraud. This, combined with the fact that many traffic providers offer reasonable pricing, makes their services worth trying out.
Let’s now take a look at a few iGaming traffic providers and their offerings:
|The team at Global Gate Solutions has been working in the gaming and marketing scene for more than 17 years. They offer different services, including PPC, SEO campaigns, SMS and email campaigns as well as YouTube and Twitch marketing campaigns.
|HasTraffic offers a multi-channel platform which contains targeted traffic. These channels include push notifications, SMS, emails, social media (such as banners and influencers), and much more.
|Clickadu position themselves as advertising network for variety of channels with unique competence, and experience in enhancing monetization for publishers and advertisers.
Casino traffic plays a vital role in the success of a gambling business, as an iGaming website cannot grow without an evolving base of loyal customers. While there are multiple ways to acquire this traffic, affiliate marketing has proven to be one of the most effective ways of buying casino traffic in the industry. Other forms of acquiring casino traffic, on the other hand, are less common, as they do not feature many of affiliate marketing’s benefits and opportunities.
Be sure to register at affpapa.com to access our ever-growing directory of affiliates and take advantage of the benefits of affiliate marketing to grow your business.
We sincerely hope that we managed to help you find what you were looking for and that this article summarized the best available resources for casino traffic. Stay tuned for our upcoming publications!