Where to get casino traffic from?

There are 2 major tasks to solve when launching casino or sportsbook projects:

• To come up with a high-quality website and service for players
• To engage those players!

If you need a guide on acquiring casino traffic and why it’s essential for iGaming operators, you came to the right place.

But, before jumping to the ins and outs of where to get casino traffic from, let’s, first of all, understand what it is and why many iGaming operators aim to attract casino players.

What is casino traffic?

Casino traffic refers to targeted traffic directed toward gambling operators such as casinos or sports betting sites. This traffic can be generated through various channels, including Search Engine Optimization (SEO), paid advertising, affiliate marketing.

Driving gambling traffic, especially high-quality traffic, is essential for achieving success as an iGaming operator. Current trends in attracting players highlight the importance of adapting to changing dynamics in the market, but what distinguishes high-quality online casino traffic from lower-quality traffic? 

What to look for when buying casino traffic?

When it comes to gambling traffic, you need to understand what will help your business grow. Before you buy casino traffic, make sure it hits your core audience and converts well. Think about what is appealing enough to draw people in: attractive deals, different payment methods, easy signup process, etc. Gamblers are always on the lookout for the best deals, so promoting your casino loyalty programs and bonuses effectively can be a game-changer.

As for the quality of your casino traffic, you’ll have to take a look at its user data. It is very important for keeping your traffic high-quality, improving conversion, engagement, and retention rates.

After understanding what to look for in gambling traffic and how to optimize your conversion rates, you’ll naturally wonder how to buy casino traffic to grow your business. Which leads us to the main topic of this article…

Where to buy casino traffic from?

There is an impression that there are countless options when it comes to buying casino traffic and many different ways to do it as well. Nevertheless, this impression vanishes right after you launch your own casino brand. Alas, the affiliates you knew, traffic providers you met at an event, and email marketing gurus you had a beer with are not sufficient to accomplish this task. Either they don’t possess the resources they have stated before or their resources are very limited to lift off your project.

Many articles on the internet talk about iGaming traffic, but few truly offer valuable insights and clear guidance on finding the right traffic providers. In this article, we’ll share some solid resources to help you effectively drive casino traffic.

So, there are three main ways of acquiring gambling traffic:

• Gambling Affiliate Websites
• Gambling Traffic Providers
• Traditional Marketing Campaigns

These options seem pretty self-explanatory at first, however, driving casino traffic can be tricky to master. This is particularly true for traditional online casino marketing campaigns which operators can run through a variety of verticals, such as email marketing or on social media platforms. However, due to the vast number of variables gambling companies will have to deal with, especially relating to regulatory compliance in a lot of markets around the world, to successfully execute a traditional marketing campaign on their own, buying casino traffic is much more common of a practice in the industry. Because of this, in this article, we will cover the two most prominent ways an operator can buy casino traffic, through iGaming affiliates and traffic providers, and talk about their pros and cons.

iGaming Affiliates

iGaming affiliate sites are companies that specialize in affiliate marketing in the online gambling industry. They bring gambling traffic directly to your online casino. 

Here’s what you need to know about iGaming affiliates:

• Most affiliates are highly experienced and knowledgeable about the gambling industry from both sides (keep in mind that it is important to find affiliates with a good rating).
• iGaming affiliates usually operate as review sites or online blogs that offer informative content about online casino games, casino operators, bonuses and promotions and other gambling-related topics.

Affiliate marketing in general is a tried and true online casino marketing strategy for gaining exposure, promoting, and getting your online casino in front of the right people.  It offers a list of benefits for iGaming operators, including:

• Enhanced Convenience: Affiliates handle much of the marketing effort for you.
• Low Barrier to Entry: It’s relatively easy to start working with affiliates.
• Excellent Expansion Opportunities: Opportunities for growth can be improved with the help of affiliate management solutions.

Successful iGaming affiliates focus on building long-term relationships with their audience rather than seeking short-term profits.

So, how do affiliates deliver casino traffic? iGaming affiliate marketing involves:

• Placing your promotional content on their websites.
• Driving traffic by offering game reviews, bonus comparisons, casino reviews and other gambling-related articles

Affiliates use various methods to drive traffic, including Search Engine Optimization (SEO) (to improve visibility in search engine results) and social media channels (to reach a broader audience and engage with potential players). These techniques help affiliates attract players who are looking for standout deals or new gambling experiences. Finding casino affiliates is relatively easy due to their high visibility in the industry. Let’s explore this in further detail.

How do I find casino affiliates?

One of the simplest ways to find affiliate websites is to google keywords, such as:

• Best online casinos
• Top online sportsbooks
• Best online slots in “name of a country”
• Latest casino bonuses
• Assured bets websites

Most of the websites Google returns will be affiliate ones, which compare different casinos, alongside their bonus offers and offer their readers a catalog of varied gambling-related content. Moreover, searching on social media may be particularly beneficial to operators if they’re looking to buy casino traffic with relatively younger demographics, as these platforms are more likely to be popular with gamblers who are in their twenties.

Frankly speaking, it will not be easy without a decent portfolio of integrated casino vendors and competitive bonus offers for players. This method is also quite slow and cumbersome, requiring you to assess the quality of each prospecting affiliate one at a time to ensure you don’t run into any potentially fraudulent iGaming affiliates.

It can get overwhelming to try to find the perfect match for your brand and even more frustrating to communicate with those affiliates. This is where AffPapa’s Best iGaming Affiliates comes in. We have compiled a list of the best affiliates for online casino and sportsbook websites, which you can easily browse through and afterward get in touch directly with their managers. Overall, we have more than 1300 registered affiliates who you can reach out to by registering at AffPapa.com.

Below, you will also find a list of some of our affiliates and traffic providers who are ready to cooperate with reputable operators:

iGaming Traffic Providers

Traffic providers are similar to affiliates in terms of driving traffic to your website. However, there is a fundamental difference between these two entities – in the case of traffic providers, you have to pay for leads beforehand, and all the risks of monetizing that iGaming traffic rely entirely on your shoulders!

This means that an iGaming traffic provider works with the principles of traditional marketing, which forgoes many of the benefits of affiliate marketing, such as its:

• Pay-as-you-go nature
• Flexibility
• Scalability

One of the largest downsides of using traditional marketing services is that a subpar marketing campaign can cost a lot for the operator while delivering very little value. This can happen by:

• Targeting the wrong audience
• Having subpar promotional materials that do not attract potential gamblers effectively

However, operators looking to work with an iGaming traffic provider will still be able to enjoy the benefit of outsourcing the most tedious parts of marketing to a third party, as traffic providers will do most of the work for their clients with the promotional materials they’re provided with.

Marketing through iGaming traffic providers, along with traditional marketing methods, is less susceptible to fraud. All this, combined with the fact that many traffic providers offer reasonable pricing, makes their services worth trying out.

Let’s now take a look at a few iGaming traffic providers and their offerings:

Traffic	Products	GEO	Deals	Contact
GlobalGate	Sportsbook Casino Live Casino	Germany Canada Finland Other	Rev Share PPC CPA Hybrid	✉ Message
The team at Global Gate Solutions has been working in the gaming and marketing scene for more than 17 years. They offer different services, including PPC, SEO campaigns, SMS and email campaigns as well as YouTube and Twitch marketing campaigns.
HasTraffic	Sportsbook Casino Live Casino Lottery	Canada Germany Brazil Other	CPC	✉ Message
HasTraffic offers a multi-channel platform which contains targeted traffic. These channels include push notifications, SMS, emails, social media (such as banners and influencers), and much more.
Clickadu	Sportsbook Casino Live Casino Lottery	Canada United States Europe Other	CPC	✉ Message
Clickadu position themselves as advertising network for variety of channels with unique competence, and experience in enhancing monetization for publishers and advertisers.

Final Thoughts

Casino traffic plays a major role in the success of a gambling business, as an iGaming website cannot grow without an evolving base of loyal customers. With the many ways of acquiring gambling traffic, affiliate marketing stands out as one of the best among other forms that are less common, as they do not feature many of affiliate marketing’s benefits and opportunities.

Be sure to register at AffPapa.com to access our ever-growing directory of affiliates and take advantage of the benefits of affiliate marketing to grow your business.

We sincerely hope that we managed to help you find what you were looking for and that this article summarized the best available resources for casino traffic. Stay tuned for our upcoming articles!

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