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Boomerang Partners conducts research at iGB London 2025
Boomerang Partners conducted extensive research at iGB London 2025 to collect feedback from iGaming industry leaders on affiliate programs, marketing tools, and communications.
The PR team of Boomerang Partners used real-time measurements of the quantitative and qualitative data in an industrial environment with the view of measuring client and customer experience. The raw data also allowed Boomerang to identify the trends that can be used by industry players for creating a long-term roadmap.
The survey involved 188 participants with an average of 6 years of experience in the iGaming and affiliate marketing fields.
The largest percentage of them are decision-makers:
- C-level & department heads – 16%
- Sales – 16%
- Affiliate managers – 14%
- Other managerial roles – 14%
- Founders & Owners – 11%
- CEO – 11%
Location-wise, 49.4% of respondents are from the European Union, 26.7% from the United Kingdom, and 13.6% from Asia. The share of representatives from other regions was just over 11%.
Participants gave opinions and assessments of affiliate programs, marketing tools, and communications. 29% of them mentioned learning about new partnership programs and brands at industry events, such as iGB (over 120 mentions) and SiGMA (over 45 mentions). Others indicated direct research (19%), social media (15%), and networking or word of mouth (15%). Surprisingly, none mentioned learning from news and analytics. This emphasizes the importance of diverse content distribution for increasing brand visibility.
Respondents gave their opinions on types of content as well, with 66 indicating podcasts as the most interesting. Networking was barely noted and ranked last with only 6 mentions.
Boomerang Partners is committed to constant development, which makes them a leading brand in the affiliate marketing industry. Their marketing responds to industry requests through various formats, creatives, and metrics, shaping its trends with an emphasis on numbers.
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