Bojoko urges Canadian casinos to take risks on Free Spins
As the online gambling industry continues to grow, many Canadian casinos are looking for ways to differentiate themselves from the competition. Christoffer Ødegården, Head of...
Interview with Christoffer Ødegården — Head of Marketing at Bojoko
AffPapa recently interviewed Christoffer Ødegården, the Head of Marketing at Bojoko. In the interview, Christoffer discussed Bojoko’s approach to helping players find the best online casinos, shared insights on how operators can increase FTDs through optimised affiliate strategies, and highlighted the growing importance of fast withdrawals and niche payment methods in the UK market. He also talked about how Bojoko’s comprehensive comparison platform empowers players to make informed decisions by offering detailed information on bonuses, payment options, and other key features.
Yeva: I often hear you guys at Bojoko talking about how you see yourselves as matchmakers. Can you tell me more about how Bojoko helps operators connect with the right players and what makes you different?
Our platform is built on the philosophy of “by players, for players,” which means we put the user first in everything we do. We understand that every player has unique preferences and needs, whether it’s the type of games they enjoy, the payment methods they prefer, or the bonuses that appeal to them.
What sets us apart is that we don’t just rank casinos, betting sites, and bingo platforms; we also provide players with the tools and information they need to find the perfect match. This is done through our quick filters, which allow players to sort operators based on a wide range of factors, from bonus offers to withdrawal speeds and payment options. This allows players to find the brands that match their wishlist.
For operators, this means they’re connecting with highly engaged players who have already done their research and are genuinely interested in what they offer. This targeted approach helps operators reach the right audience and fosters long-term player retention, as players are more likely to stay with a casino that truly meets their needs.
In essence, we’re not just facilitating one-time sign-ups; we’re creating lasting connections between players and operators.
Yeva: How do you see the current trends in player preferences, particularly regarding bonuses and payment methods?
Player preferences have evolved significantly over the past few years. Today’s players are more informed and selective than ever, with a strong focus on value and convenience.
Bonuses are still a significant draw, but players are looking for transparent and easy-to-understand offers. Our data makes clear that today’s players generally care more about bonus percentages than the size of the bonus and that the percentage can even outweigh less favourable terms. However, players are not a monolith, with many opposing preferences.
Payment methods are another area in which we see strong preferences. For example, there’s been a noticeable increase in the demand for e-wallets. There’s also a bigger payment trend focusing on fast-withdrawal casinos.
Players don’t want to wait days to access their winnings, so operators that offer quick payouts through methods like PayPal or other e-wallets have a significant advantage. Additionally, the growing popularity of niche payment methods like Apple Pay and pay-by-mobile solutions reflects the need for convenience and security.
Yeva: Let’s talk about FTDs. What strategies can operators use to increase First Time Deposits through affiliate channels?
Increasing FTDs is about understanding what motivates players to make that first deposit. One effective strategy is to offer lower deposit limits. Many players are hesitant to commit large sums of money initially, so providing the option to start with a smaller deposit can reduce friction and encourage sign-ups.
Another crucial factor is optimising bonuses. As I mentioned earlier, players are drawn to clear and valuable bonuses. Tailoring offers to specific player segments can make a big difference, whether through no-wager free spins, cashback bonuses, or high-percentage deposit matches.
Finally, as mentioned, fast withdrawal times are increasingly important. Players want to know they can access their winnings quickly, so operators prioritising fast payouts will naturally attract more deposits.
Yeva: How do players use Bojoko to compare operators, and what features are most important to them?
Players use Bojoko primarily as a comparison tool to find operators that best match their preferences. They can filter and compare based on various factors, such as bonus offers and wagering requirements, payment methods, and withdrawal times.
We also have dedicated pages for every bonus option and feature. This will give our users a ranked list from our experts, featuring every operator with this feature. I have mentioned how players want to withdraw their money and see it on their account quickly. To do this, they can first go to our ranked list of the fastest payout online casino sites in the UK and then use our filters to remove all brands that do not match their criteria. This is a really quick process and saves our users a lot of time on research.
We also see a lot of interest in our pages dedicated to specific payment methods. Players often have a preferred method—whether it’s an e-wallet, bank transfer, or mobile payment solution—and they want to know which operators support it. Bojoko’s comparison pages allow them to quickly see all the relevant casinos for their preferred method and any associated bonuses or terms. And again, the same goes for any type of bonus or feature a user will be looking for.
Yeva: With so much competition in the market, what advice would you give operators looking to stand out and optimise their affiliate partnerships?
Standing out in a crowded market requires understanding player needs and working closely with your affiliate partners. Big operators can get away with a lot due to their established trust, but smaller operators should look for things that will make them stand out and get more exposure at affiliate sites like ours.
Whether it’s faster withdrawals, great bonuses, or support for niche payment methods, having a few features not everyone else has increases the chances of being seen. Having fast withdrawals will get you listed on our fast withdrawal page, having AstroPay or Boku will get you listed on the relevant payment method pages, etc.
Additionally, maintaining a strong and transparent relationship with affiliates is crucial. Our partners are always free to ask our advice on trends and FTD opportunities, and we are always happy to oblige. Their success is our success.
Company: Bojoko
Interviewee: Christoffer Ødegården
Date: 28.08.2024
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