SBC Summit Tbilisi: Tailored Growth Strategies for Eastern Europe & Central Asia

SBC Summit Tbilisi: Tailored Growth Strategies for Eastern Europe & Central Asia

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SBC Summit Tbilisi: Tailored Growth Strategies for Eastern Europe & Central Asia

Brands seeking to expand into Eastern European and Central Asian countries must navigate a complex landscape of rules, various demographics, and player preferences.

The SBC Summit Tbilisi conference will address these obstacles straight on, offering delegates with regional expansion plans for major markets like as Romania, Bulgaria, Serbia, Georgia, and Slovenia.

The complete “Market Focus” track will begin on Tuesday, June 25th, the first core day of the top iGaming and sports betting conference for Eastern Europe and Central Asia, held at the Sheraton Grand Tbilisi Metechi Palace.

Meeting the educational needs of 1,500 industry professionals, discussions will cover critical topics such as the iGaming industry’s socioeconomic impact on local communities, navigating complex regulatory and compliance restrictions, and effective strategies for operators operating in multiple regions.

The panel titled Unlocking Opportunities: A Deep Dive into the Eastern European and Balkan iGaming Market” will offer a comprehensive analysis of the distinct characteristics and opportunities within the Eastern European and Balkan sports betting markets. Focusing on key regions such as Romania, Bulgaria, Serbia, Georgia and Slovenia, industry experts Giorgi Gvenetadze (CCO, Adjarabet), Marcin Jablonski (CCO, Crustlab), Michał Głowacki (Director, SB Software) and panel moderator Simon Westbury (CEO, Sports Generate) will share strategies to drive regional growth, discuss effective marketing approaches, and explore the potential for innovation.

The Betting Bonanza: How Euro 2024 Will Elevate Sports Betting” panel will dive into the immense potential for successful partnerships between sports organisations and betting companies that Euro 2024 offers. Former football icons Giorgi Kinkladze (Founder, Kinkladze Global) and Shota Arveladze (Founder, AAA Foundation), industry expert Vasilii Gamov (CEO, Peaky Ads) and panel moderator Lasha Machavariani (Founder/CEO, SMH) will explore the potential for betting growth across Europe, how to effectively utilise game data and the transformative impact of Euro 2024 on the sports betting landscape. 

Experts Vako Kvachakhia (Chief Marketing Officer, FortuneJack), Lali Odosashvili (Head of Marketing, Hybrid Interaction), Dmitrii Starostenkov (CEO, Evenbet Gaming) and panel moderator Vakhtang Mdivani (Co-Founder, Promofy) will explore the crucial elements iGaming operators must consider for successful marketing across multiple regions, during the panel titled Cross-Market Strategies for iGaming Operators”. The experts will delve into successful targeted marketing techniques, the latest product customisation tools and effective approaches for cross-selling.

Concluding the track is the panel titled Gateway Growth: Strategies for Eastern European Countries to Attract Western International Companies,” which will explore the mutual benefits of mergers and acquisitions between Western firms and Eastern European entities. Industry experts Savo Bakmaz (CEO and CFO, Maxbet), Tamta Gorgadze (Deputy Head of Advisory, Galt & Taggart), Gega Topuridze (CBDO, Betlive) and panel moderator Anton Kaszubowski (MD, SBC Advisory), will highlight how these partnerships leverage Eastern Europes competitive edge through labour and innovation, discuss the key attractions for Western investors, the impact of M&A on Eastern Europe’s economic growth, and the policies needed to foster equitable investments.  

Additionally, the educational programme will feature an opening keynote address from Chris Bird (CEO, The Raheem Sterling Foundation & EX Man City COO), and a fireside chat with Simon Westbury (CEO, Sports Generate).

Rasmus Sojmark, Founder and CEO of SBC, said:

“Eastern Europe and Central Asia offer a variety of dynamic and exciting markets for operators to capitalise on. By featuring a dedicated ‘Market Focus’ track, we are able to equip delegates with the tools to not only successfully grow their operations across multiple markets, but do so in a manner that gives back to local communities and pushes the industry forward.” 

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