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Soft2Bet Expands in Europe Launching ElaBet.gr in Greece
Soft2Bet launches ElaBet.gr in Greece, expanding in Europe with a Greek license, reinforcing its commitment to regulated markets and top gamification.
Soft2Bet’s product, compliance, and marketing teams put in a collaborative effort to ensure full alignment with the high standards set by the Hellenic Gaming Commission (HGC). Greece represents one of the region’s most dynamic and promising markets, and Soft2Bet is confident that ElaBet.gr will introduce new opportunities for both the group and Greek players.
ElaBet.gr enters the market with a fully tailored approach. It is set to deliver a highly localized gaming experience that distinguishes it from existing operators. The brand features Greek-speaking live casino tables and three exclusive games inspired by Greek mythology. Gates of Hades, River of Styx, and Medusa’s Madness have all been designed to resonate with local players and enhance engagement.
In addition to its specialized content, ElaBet.gr is powered by Soft2Bet’s award-winning gamification mechanics, providing a dynamic, mission-based experience that strengthens player engagement and retention. The brand’s launch builds on Soft2Bet’s proven track record in markets such as Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with an application currently underway for a New Jersey license.
Founder and CEO of Soft2Bet, Uri Poliavich, commented:
“We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments. By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece.”
ElaBet’s launch is a key step in Soft2Bet’s broader European expansion strategy, demonstrating the company’s ability to adapt, localize, and innovate in highly competitive regulated markets. As Soft2Bet continues to grow, it remains committed to introducing market-leading products, strengthening its global presence, and delivering exceptional experiences to players and partners alike.
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