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Soft2Bet secured 2 major wins at the SBC Europe Awards 2025
Soft2Bet was recognized by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year at the SBC Europe Awards 2025.
These awards recognized Soft2Bet’s Motivational Engineering Gaming Application (MEGA) and strong turnkey solutions have been as a major factor in boosting player engagement and retention in important markets.
Over the last year, Soft2Bet’s cutting-edge gamification solutions for casinos and sportsbooks have had a significant influence on improving customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was instrumental in generating a 128% retention increase for Campobet in Denmark and 106% for Betinia in Sweden, demonstrating the solution’s effectiveness and long-term value.
Oksana Tsyhankova, CMO at Soft2Bet, shared in a statement:
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start.”
Betinia, Soft2Bet’s flagship brand, also won the Silver Award in the Casino Operator of the Year category.
Earlier in 2024, Soft2Bet also won SBC Awards for Innovation in Mobile and Casino Entertainment. Now holding 19 licences across 12 jurisdictions, the company continues growing its B2B and B2C presence with standout brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino.
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