Sportradar reveals partnership with Chinese Basketball Association league
Sportradar has announced its latest agreement with the Chinese Basketball Association’s CBA League. The new deal is international and will be valid for many years.
This new partnership means that Sportradar will be obtaining the rights to cover all of the CBA League’s regular-season, post-season and even All-Star game and distribute them to broadcasters, as well as streaming platforms outside of the Chinese market.
Thanks to this agreement, fans will be gaining access to video content and exciting match coverage all throughout the entire season.
A spokesperson of the CBA League stated:
“We are delighted to partner with Sportradar and believe this partnership will provide enriched possibilities and further awareness for CBA League, given their extensive experience and recent track record. By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.”
Steve Byrd, the head of global partnerships at Sportradar, also noted:
“Chinese Basketball has been a traditional powerhouse in the international arena, and we are excited to be a part of expanding the reach of the top tier CBA to markets across the globe. Our data-driven approach and experience are what sets us apart in delivering the goal that leagues such as the CBA want, and we are excited to be partnering with them to deliver that.”
Towards the start of this month, Sportradar negotiated a deal in order to obtain the marketing platform Fresh Eight, which the company is hoping to use in order to improve its marketing offering for all of its iGaming and betting customers.