William Hills to launch EPIC campaign before Premier League
The brand transforms EPIC into a full advertising campaign covering all media formats and brand marketing channels.
In 2021 during the UEFA Euro 2020 Championships, EPIC officially joined William Hill, becoming its flagship campaign. A bookmaker has placed a bet on Neil Diamond’s pleasant anthem “Sweet Caroline”, which will serenade the audience when the England XI finally reaches its 1st major football final after 1966.
After Sunday’s big win by England’s Lionesses, William Hill is promising to keep the good vibe.
“We are willing to become well-known for football. With the start of the new season, World Cup and huge interest in Women’s football we have many great chances. Our brand-new integrated EPIC campaign goes beyond borders and is adapted for each of our international territories. We are sure that with EPIC we can show our love for football and show them our outstanding value proposition in the football space.”
highlighting C. Emery, William Hills’ CBO.
The new advertisement show for EPIC features Jermaine Jenas, ex professional footballer and current English television presenter. The campaign was created by Nico and Michel Arribehaute, who were responsible for last year’s campaign
The campaign will debut this Saturday.
“I am very thrilled to be part of william Hill, and I cannot wait for the next season and everything william hill has for fans like me.”