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17 Best Sports Betting Affiliate Programs in 2026
Online sports betting programs share almost half of gambling revenue with affiliates. To spare you the hassle of searching, AffPapa breaks down the best betting affiliate programs that are worth your attention, along with tips to help you pick the best fit.
Table of Contents
What are sports betting affiliate programs?
Sports betting affiliate programs are set up by sportsbook operators to reward affiliates for promoting their services. Once signed up for a betting program, the affiliate gets a unique link or code, promotes the operator through their channels (blog/social media/sports sites), and gets paid each time someone clicks on their link, creates an account, or places a bet.
Simply put, betting affiliate programs operate within the online gambling affiliate marketing ecosystem: a partnership model where affiliates help betting operators get more players. So, operators get new players without direct advertising and affiliates make money by sharing what is of interest to their audience, making it the perfect win-win partnership.
Best sports betting affiliate programs
Presenting to you the list of top high commission betting affiliate programs, AffPapa-verified and ready to partner with affiliates.
Betsson Group Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Poker - P2P
GEOs: Argentina, Brazil, Canada, Chile, Colombia, Croatia, Denmark, Estonia, Germany, Greece, Iceland, Ireland, Italy, Latvia, Malta, Mauritius, Mexico, New Zealand, Norway, Other
RevShare: Up to 40%
Negative Carryover: No
V.Partners
Products: Casino
GEOs: Albania, Andorra, Argentina, Armenia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Other
RevShare: Up to 50%
Negative Carryover: No
C24 Partners
Products: Sportsbook, Casino, Esports, LiveCasino, Lottery, VirtualSports, Other
GEOs: Finland, Norway, Austria, Switzerland, Canada, Australia, New Zealand, Latin America, Japan
RevShare: Up to 60%
Negative Carryover: No
888STARZ Partners
Products: Sportsbook, Casino, Esports, LiveCasino, Lottery, Other
GEOs: Australia, Austria, Brazil, Canada, Central African Republic, Chile, Denmark, Finland, India, Nigeria, Switzerland, Uzbekistan
RevShare: Up to 50%
Negative Carryover: No
Wow Partners
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports
GEOs: Albania, Andorra, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Brazil, Canada, Chile, Czech Republic, Finland, Germany, Ghana, Hungary, India, Other
RevShare: Up to 50%
Negative Carryover: No
GG.Bet Affiliates
Products: Sportsbook, Casino, Esports
GEOs: Asia, Europe, North America, Latin America
RevShare: Up to 60%
Negative Carryover: Yes
Merkur Partners
Products: Sportsbook, Casino
GEOs: Austria, Belgium, Denmark, Germany
RevShare: Up to 50%
Negative Carryover: No
Mate Affiliates
Products: Sportsbook, Casino
GEOs: Austria, Canada, Czech Republic, Finland, Germany, Hungary, Italy, New Zealand, Norway, Poland, Russian Federation, Slovakia, Switzerland
RevShare: Up to 60%
Negative Carryover: No
7StarsPartners
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports, Other
GEOs: Austria, Belgium, Brazil, Canada, Czech Republic, Estonia, Finland, Germany, India, Ireland, Italy, Japan, New Zealand, Norway, Poland, Romania, Russian Federation, Other
RevShare: Up to 45%
Negative Carryover: No
OlyBet Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Poker - P2P, VirtualSports
GEOs: Croatia, Estonia, Latvia, Lithuania, Slovakia
RevShare: Up to 35%
Negative Carryover: No
1Win Partners
Products: Sports, Casino, Esports, LiveCasino, VirtualSports, Poker-P2P
GEOs: Africa, Asia, Latin America
RevShare: Up to 60%
Negative Carryover: No
Betgoals Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports
GEOs: Latin America, Brazil, Chile, Peru
RevShare: Up to 45%
Negative Carryover: No
KNG Partners
Products: Sportsbook, Casino
GEOs: Australia, Austria, Finland, Germany, Greece, Hungary, Italy, New Zealand, Norway, Spain, Switzerland, United Arab Emirates
RevShare: Up to 50%
Negative Carryover: No
Boomerang Partners
Products: Sportsbook, Casino, Other
GEOs: Europe
RevShare: Up to 50%
Negative Carryover: No
Betroller Partners
Products: Sportsbook, Casino, Bingo, Esports, LiveCasino, Other
GEOs: Chile, Japan, Nigeria, Peru, Senegal, Turkey
RevShare: Up to 50%
Negative Carryover: No
BROFIST Partners
Products: Sportsbook, Casino
GEOs: Europe, North America, Oceania, Australia, Canada, Germany, France, United Kingdom, Netherlands, Spain, Italy, Poland, New Zealand, etc.
RevShare: CPA, PPC, Rev Share, Hybrid, Fixed Fee, Other
Negative Carryover: Up to 70%
Aff Corner
Products: Sportsbook, Casino, LiveCasino, Lottery, Other
GEOs: North America, Latin America, China, Vietnam
RevShare: Up to 30%
Negative Carryover: Yes
How to choose a betting affiliate program
Picking the right sports betting affiliate programs comes down to three things: how you’ll get paid, how well the product fits your audience, and whether the program actually supports you.
Look at the sportsbook affiliate program’s payout model
The most common commission models for online sports betting affiliate programs are:
- CPA (Cost Per Acquisition): a fixed payment for each new player acquired
- RevShare: a percentage of the player’s net revenue
- Hybrid: a combination of CPA and RevShare
For sports betting affiliate commission rates, Revenue Share usually maxes out around 40%. The best sports betting affiliate programs also have a no negative carryover policy (applies to Revenue Share and Hybrid models), so each month starts clean.
Advice: Pick the betting affiliate program with a commission model that is best for your traffic. Make sure tracking is accurate, ideally multi-channel, so you get paid fairly.
See if the brand’s product catalog matches your audience
Pick a partner with a wide range of products: sports betting, live betting, casino, or virtuals. Expanding focus becomes easier when an online casino operator offers more experiences than an affiliate currently covers.
Check the offered marketing tools and support
A sportsbook affiliate program usually offers high-quality banners, landing pages, and creatives, all conversion-optimized. Some go as far as including customizable tools, real-time data feeds, or dynamic widgets for live odds. If the program is run through an affiliate network or management service, take time to assess the quality of support, as well as the responsiveness of the team.
Choosing the right sports betting affiliate programs can make all the difference in your success. If you’re looking to further expand your presence and partner with more sports betting operators, be sure to join the AffPapa directory and grow with the help of our operator members.
Sports Betting Affiliate Programs: FAQs
What is a betting affiliate program?
A betting affiliate program is a sportsbook’s marketing program that works with affiliates and pays them for promoting the brand’s services.
Is it free to join a sports betting affiliate program?
Yes, joining a sports betting affiliate program is usually free. Most sportsbooks don’t charge sign-up fees, but you need to meet certain requirements, like having a website or a relevant audience.
Do I need experience to join a sportsbook affiliate program?
Many sports betting affiliate programs welcome beginners, but having a website, email list, or audience interested in sports betting will give you higher approval chances and earning potential.
What are the common sports betting commission structures?
Common sports betting commission structures are Revenue Share, CPA/Cost Per Acquisition, and Hybrid (a combination of Revenue Share and CPA).
What are the average sports betting affiliate commission rates?
The average sports betting affiliate commission rates range from 15%–40% Revenue Share or $50–$200 CPA per depositing player, depending on the program, region, and traffic quality.
How do I know if a sports betting affiliate program is legit?
To verify a sports betting affiliate program’s reputation, check affiliate forums for reviews, and make sure the sportsbook is licensed by a recognized authority. Red flags to watch out for are unusually high commissions, vague terms & conditions.
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