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15 Best Sports Betting Affiliate Programs in 2024
The best sports betting affiliate programs are more than just high commissions. With this article, you’ll have a clear view of the industry’s top names and the details that make each one stand out.
The global sports betting market comes with an enormous potential for companies all around the world, with the number of users expected to reach 181.3 million by 2029, making it the right time for experienced industry professionals to look for the best sports betting affiliate programs in the market to expand their partner networks.
Table of Contents
Before we take a look at the list, let’s get some definitions out of the way…
What Are Sports Betting Affiliate Programs?
A sports betting affiliate program allows affiliates to earn commissions by promoting a sportsbook’s services. Essentially, it is part of a partnership model where affiliates help betting companies draw more users to the platform. The sports betting affiliates sign up for the sportsbook affiliate program, get a unique link or code, and promote the betting company through their own channels, be it a blog, social media or a sports site.
The affiliate gets paid each time someone clicks on their link, creates an account, or puts a bet. So, this pretty much sums it up: operators get new players without direct advertising and affiliates make money by advertising what is of interest to their audience, making it the perfect win-win partnership.
Best Sports Betting Affiliate Programs
Presenting to you the go-to list of top sports betting affiliate programs, AffPapa-verified and ready for you to reach out.
Betsson Group Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Poker - P2P
GEOs: Argentina, Brazil, Canada, Chile, Colombia, Croatia, Denmark, Estonia, Germany, Greece, Iceland, Ireland, Italy, Latvia, Malta, Mauritius, Mexico, New Zealand, Norway, Other
Commissions: CPA, Rev Share, Hybrid
V.Partners
Products: Casino
GEOs: Albania, Andorra, Argentina, Armenia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Other
Commissions: CPA, Rev Share, Hybrid
Campeon Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Lottery, VirtualSports, Other
GEOs: Finland, Norway, Austria, Switzerland, Canada, Australia, New Zealand, Latin America, Japan
Commissions: CPA, Rev Share, Hybrid
888STARZ Partners
Products: Sportsbook, Casino, Esports, LiveCasino, Lottery, Other
GEOs: Australia, Austria, Brazil, Canada, Central African Republic, Chile, Denmark, Finland, India, Nigeria, Switzerland, Uzbekistan
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
Wow Partners
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports
GEOs: Albania, Andorra, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Brazil, Canada, Chile, Czech Republic, Finland, Germany, Ghana, Hungary, India, Other
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
GG.Bet Affiliates
Products: Sportsbook, Casino, Esports
GEOs: Asia, Europe, North America, Latin America
Commissions: CPA, Rev Share, Hybrid
Merkur Partners
Products: Sportsbook, Casino
GEOs: Austria, Belgium, Denmark, Germany
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee
Betfair Affiliates
Products: Sportsbook, Esports, VirtualSports
GEOs: North America, South America, Europe, Oceania, Asia
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
Mate Affiliates
Products: Sportsbook, Casino
GEOs: Austria, Canada, Czech Republic, Finland, Germany, Hungary, Italy, New Zealand, Norway, Poland, Russian Federation, Slovakia, Switzerland
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
7StarsPartners
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports, Other
GEOs: Austria, Belgium, Brazil, Canada, Czech Republic, Estonia, Finland, Germany, India, Ireland, Italy, Japan, New Zealand, Norway, Poland, Romania, Russian Federation, Other
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
OlyBet Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Poker - P2P, VirtualSports
GEOs: Croatia, Estonia, Latvia, Lithuania, Slovakia
Commissions: CPA, Rev Share, Hybrid
1Win Partners
Products: Sports, Casino, Esports, LiveCasino, VirtualSports, Poker-P2P
GEOs: Africa, Asia, Latin America
Commissions: RevShare, CPA, Hybrid
Betgoals
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports
GEOs: Latin America, Brazil, Chile, Peru
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee, Other
KNG Partners
Products: Sportsbook, Casino
GEOs: Australia, Austria, Finland, Germany, Greece, Hungary, Italy, New Zealand, Norway, Spain, Switzerland, United Arab Emirates
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee
Boomerang Partners
Products: Sportsbook, Casino, Other
GEOs: Europe
Commissions: CPA, Rev Share, Hybrid
1. Betsson Group Affiliates
Betsson Group is one of the industry’s best-known names. Having been founded more than six decades ago, the company has been able to solidify itself as a leader in the industry and one of the best betting affiliate programs. Betsson Group Affiliates represents more than 18 brands at the time of writing which operate in a variety of jurisdictions around the world, making it an excellent option for a wide variety of the best betting affiliates.
Betsson Group Affiliates offers a wide variety of gambling experiences to its international player base. One of its brands, RaceBets, focuses only on sports betting on horse racing, making it for affiliates focusing on the sport. Most of the group’s other brands offer a mix of casino and sports betting experiences, although a few of them, like LiveRoulette, focus solely on the gambling niche.
- Revenue Share: up to 40%
- Negative Carryover: No
- Lifetime Deals: Yes
2. V.Partners
V.Partners represents four leading casino brands, two of which offer a high-quality sports betting experience to their player bases. The firm operates with a Curacao license across a wide variety of jurisdictions around the globe, making it a great fit for international affiliates. V.Partners offers its affiliate partners a set of leading sports betting affiliate commission offers of up to 50% RevShare, along with similarly lucrative CPA and hybrid deals.
The two V.Partners brands that offer sports betting experiences to their players are VulkanBet and VerdeCasino. Both gambling websites feature a wide selection of sports to bet on, along with a sizable catalog of currency and language options to appeal to a wide range of customers worldwide. They also offer their players engaging loyalty programs, ensuring excellent conversion rates for their sports betting affiliate partners.
- Revenue Share: up to 50%
- Negative Carryover: No
- Lifetime Deals: Yes
3. Campeon Affiliates
Offering an expansive set of sports wagering options across its 15 top-notch brands, Campeon Affiliates is an excellent iGaming affiliate program for sportsbook affiliates. The company offers an industry-leading revenue share rate of up to 60%, in addition to customizable CPA and hybrid deals for interested affiliates. Its detailed periodic performance reports and timely payments further add to its appeal.
All of the company’s brands in its portfolio, which will soon be expanded to 16 websites, offer both gambling and sports betting experiences, which include both pre-match and live wagering. They all feature a wide selection of currency, language, and payment options, expanding their appeal to the best betting affiliates. Additionally, Campeon Affiliates’ brands also feature several engagement-boosting features, such as a wide collection of bonus offers, which enhance their conversion rates and further solidify the program as one of the best betting affiliate programs on the market.
- Revenue Share: up to 60%
- Negative Carryover: No
- Lifetime Deals: Yes
4. 888STARZ Partners
The 888STARZ Partners offers a platform where affiliates earn by promoting the 888STARZ Casino. By offering competitive commission models like RevShare offering up to 50%, CPA deals up to $500, and flexible Hybrid plans available on request, 888STARZ Partners adapts to affiliate needs and objectives. With over 10,000 daily events across various sports, along with high odds and live streaming options, the casino affiliate program is aimed at delivering a comprehensive and engaging betting experience.
888STARZ Partners operates in over 100 GEOs, with customized product offerings for Tier 1, 2, and 3 regions, and supports an expanded user base of over 5 million via user-friendly iOS and Android apps, allowing it to maximize the success and reach of its partnerships. The large network also includes more than thirty thousand partners and accepts over 50 fiat payment methods, displaying a strong and flexible affiliate structure.
- Revenue Share: up to 50%
- Negative Carryover: No
- Lifetime Deals: No
5. Wow Partners
Wow Partners is the affiliate program representing SGCasino and BTCPlay, two leading gambling websites offering top-notch casino and sportsbook offerings to their international players. The former offers a traditional gambling experience to its players with a wide catalog of gambling and betting options, along with a list of available languages and currencies that helped the firm achieve its expansive reach. The latter, on the other hand, offers a similarly high-quality experience in conjunction with popular crypto payment options, which allows the brand to accept players from all over the world.
The iGaming affiliate program provides its affiliate partners with a detailed reporting system that updates on a daily basis and helps affiliates enhance their efforts. Wow Partners also offers its affiliates a variety of payment commission methods along with customizable deals for partners that are looking to work with a CPA or hybrid sports betting commission model.
- Revenue Share: up to 50%
- Negative Carryover: No
- Lifetime Deals: Yes
6. GG.bet Affiliates
GG.Bet Affiliates is the leading affiliate program representing GG.Bet, the popular online gambling and betting firm. The company offers its affiliate partners a set of leading commission offers, including hybrid, CPA, and revenue share deals reaching up to 60%, which has further solidified the sports betting affiliate program’s excellent appeal.
The affiliate program’s flagship brand, GG.Bet, operates in a wide variety of jurisdictions around the world, offering vast audiences of gamblers a varied portfolio of betting and gambling experiences. The company also provides its users with unique eSports wagering experiences, which appeal to a relatively younger group of betting enthusiasts and further diversify GG.Bet’s offerings.
- Revenue Share: up to 60%
- Negative Carryover: Yes
- Lifetime Deals: Yes
7. Merkur Partners
Having been founded back in 1957, Gauselmann Group, the parent company of Merkur Partners, is one of the industry’s oldest companies. The affiliate program represents about half a dozen gambling brands operating in major European jurisdictions with local licenses, including Germany, Belgium, and Denmark. The firm’s brands feature a wide variety of sports betting experiences and often focus mainly on the sports betting vertical. They also offer a variety of casino experiences to their players, allowing their partners to advertise a diverse set of products.
Merkur Partners offers its affiliates highly customizable commissions. Affiliates can work with the firm either through a revenue share or a CPA commission model, both of which can be custom-tailored to suit the needs of the best betting affiliates.
- Revenue Share: Custom
- Negative Carryover: No
- Lifetime Deals: Yes
8. Betfair Affiliates
Betfair is another one of the industry’s most well-known sports betting operators. The firm primarily focuses on the sports betting vertical and offers a wide variety of sports to bet on in both pre-match and in-game form. Betfair also offers its bettors a set of virtual sports to wager on, which allows the firm to maintain a high level of betting activity among its users even during off-seasons.
The online sports betting affiliate program’s terms and conditions for its partners offer a standout experience to interested iGaming affiliates. The firm offers customizable CPA, revenue share, and hybrid deals, along with timely payments. Additionally, Betfair also gives its affiliates access to a few of its unique elements, such as its live odds feed, which can help marketers enhance their content catalogs to drive more traffic.
- Revenue Share: Custom
- Negative Carryover: Yes
- Lifetime Deals: Yes
9. Mate Affiliates
Representing six high-quality gambling brands, Mate Affiliates is a leading iGaming affiliate program. The firm offers leading deals of up to 60% RevShare, along with customizable CPA, hybrid, and fixed fee commission offers. The affiliate program is catered more towards the gambling vertical, however, its brands offer top-notch sports wagering opportunities, which include betting on a wide variety of sports and eSports both before and during matches.
The company offers its affiliate partners lifetime ownership deals with a no negative carryover policy, allowing affiliates to establish a loyal audience for themselves and earn commissions from their players for a lifetime. Mate Affiliates’ brands deliver excellent conversion rates, further solidifying the betting affiliate program as an excellent choice for sports betting affiliate webmasters.
- Revenue Share: up to 60%
- Negative Carryover: No
- Lifetime Deals: Yes
10. 7StarsPartners
7StarsPartners is a leading iGaming affiliate program. The firm’s portfolio of brands contains almost a dozen unique and top-quality gambling websites, all of which offer their players a set of engaging experiences. The firm delivers varied sports betting options to its players, which includes an expansive catalog of sports and matches to bet on, in addition to several virtual sports.
Having been on the market for more than six years, 7StarsPartners has been able to expand rapidly over its time in the sector. The betting affiliate program has worked with more than 10 thousand affiliates, delivering them timely payments through its more than 50 payment methods. 7StarsPartners also offers leading revenue share rates for its affiliates, with sportsbook rates reaching 45% and casino rates racing 60%.
- Revenue Share: up to 45%
- Negative Carryover: No
- Lifetime Deals: Yes
11. OlyBet Affiliates
OlyBet predominantly focuses on the Baltic and Central European regions and offers its sports wagering and gambling services in Estonia, Latvia, Lithuania, and Slovakia. The company has partnered with some of the industry’s best betting affiliates, which has helped it solidify itself as one of the best sports betting affiliate programs on the market.
The company provides its user base with a varied selection of betting opportunities, which includes both in-play options and traditional pre-match ones. OlyBet also allows its bettors to place wagers on a variety of eSports matches and tournaments, as well as a selection of fantasy sports tournaments, which help it achieve excellent conversion and engagement rates all year round.
- Revenue Share: up to 35%
- Negative Carryover: No
- Lifetime Deals: Yes
12. 1Win Partners
The 1Win Affiliate Program is operated by 1Win, the online gambling platform. They value creativity, genuine partnerships, and doing things the right way. The program is extremely open, employing extensive tracking technologies to ensure that affiliates are adequately compensated for each player they suggest.
One of the standout characteristics is their excellent tracking system. They use specialized software to keep precise records on each player introduced by an affiliate. 1Win also provides a variety of marketing tools to help affiliates attract and convert players. This includes carefully created landing sites and interactive advertisements.
Additionally, each affiliate is assigned a dedicated account manager who provides individualized support. These managers provide campaign improvement recommendations as well as industry insights. They also assist with any technological challenges that emerge.
1Win is devoted to informing its affiliates about industry developments. They provide webinars, training sessions, and events to help affiliates learn and grow together.. The program also provides fast withdrawals, competitive payments, and 24-hour assistance, making it a top choice for affiliates looking to succeed in affiliate marketing.
- Revenue Share: up to 60%
- Negative Carryover: No
- Lifetime Deals: Yes
13. BetGoals Affiliates
BetGoals Affiliates is well known for its commitment to building long-lasting connections with both partners and gamers. The company’s dedication to providing outstanding features and products that captivate and entertain players is the foundation of its success. The top game suppliers in the business power BetGoals Affiliates’ wide and thrilling assortment of games, awards, and prizes. BetGoals Affiliates is committed to ongoing growth, which keeps them at the forefront of the most recent developments in the online gambling industry.
Based in beautiful Malta and employing more than eighty people, BetGoals Affiliates has grown by an impressive thirty percent in only one year. BetGoals is a forward-thinking operator of casinos and sportsbooks, focused mostly on the Latam market, especially Brazil, and founded in 2023. They offer a wide range of products, such as sportsbooks, casinos, live casinos, esports, and more. As a division of a bigger company with offices around the country and more than ten years of experience in the iGaming sector, BetGoals Affiliates is dedicated to provide a top-notch gambling environment.
- Revenue Share: up to 25%
- Negative Carryover: No
- Lifetime Deals: N/A
14. KNG Partners
KNG Partners is a leading casino and sportsbook referral platform known for its flagship casino, Kingmaker. Their affiliate program is intended to empower partners by providing unmatched conversion rates, high player retention, and significant income. KNG Partners, founded on trust, honesty, and integrity, offers affiliates cutting-edge marketing tools, data-driven insights, and personalized assistance.
The program accepts a variety of payment options, including Neteller, Skrill, bank wire transfer, EcoPayz, EzeeWallet, Mifinity, cryptocurrency, and operator accounts. The minimum commission amount that can be paid out is €100; if the total commission for any calendar month is less than this amount, the balance will roll over to the next month until it meets the €100 threshold.
- Revenue Share: up to 50%
- Negative Carryover: No
- Lifetime Deals: Yes
15. Boomerang Partners
Boomerang Partners is a leading affiliate program that specializes in gambling and betting. As a direct advertiser, they provide excellent deals with great conversion rates thanks to their utilization of the Soft2Bet and Softswiss platforms. Their highly skilled Retention department and local language support increase player engagement and offer outstanding service.
Boomerang Partners’ casino offerings include geo-targeted top slots, minimal minimum deposits, and high withdrawal limits. Their betting services offer a diverse sports portfolio and appealing welcome bonuses for new players.
Affiliates benefit from 24/7 support, quick onboarding, and stable payouts via popular payment systems and cryptocurrencies. With customized banners and a wide range of deals Boomerang Partners ensures that affiliates have all the tools they need for successful campaigns.
- Revenue Share: up to 50%
- Negative Carryover: No
- Lifetime Deals: N/A
Where to Join Sports Betting Affiliate Programs?
Now that you’ve taken a look at the best sports betting affiliate programs, let’s briefly explore how you can continue expanding your network of sports betting operators beyond the best ones in the sector. While this is a vitally important task for iGaming affiliates to maintain their growth, it is often tedious and quite challenging, especially if you aim to work with the best iGaming operators.
Here are some of the places to find sports betting affiliate programs to work with:
iGaming Directories
One of the best ways of avoiding the challenges of finding reputable sports betting operator partners is to search for them on an iGaming directory, such as the one offered by AffPapa. The iGaming directory contains a vast collection of top-notch companies and features advanced filtering tools to help members find their ideal partners. Additionally, one of the ways the AffPapa directory stands out is by offering affiliates free signups, helping your business grow at pace in the sports betting affiliate marketing space.
Networking Events
Another excellent place for finding reputable sports betting operators is various iGaming events. Many gambling conferences are specifically tailored for networking, offering their attendees plenty of opportunities to meet with prospecting partners and discuss partnership terms in person.
A few of the industry’s top events that offer high-quality networking opportunities for affiliates and operators are the following:
iGaming Forums
Searching for the best sports betting operators to work with on these discussion websites can give you access to a wide array of excellent gambling companies to work with. This is an often-used step in combating iGaming affiliate fraud and will work with the same level of efficacy for affiliates who are looking to verify the legitimacy of their iGaming operator partners.
How to Choose the Right Betting Affiliate Program?
Sports betting affiliate programs are an excellent way for affiliate marketers to earn a living. They feature all of the benefits of affiliate marketing and are very well suited to it, which has led to the widespread popularity of affiliate marketing in the iGaming industry. Because of this, it is important for prospecting affiliates to work with the best sportsbook affiliate programs.
In a nutshell, the most important points to look for in betting affiliate programs are the following:
Commissions
Most iGaming affiliate programs offer reasonable rates: sports betting commissions typically do not exceed 40% revenue share. Beyond revenue share, many betting affiliate programs offer other commission structures customized for affiliates’ goals, including a Fixed Fee, Cost Per Acquisition (CPA) and Hybrid models (a blend of revenue share and CPA). You can learn more about it in our affiliate commissions guide.
Reputation
Affiliate marketing is more susceptible to fraud than traditional casino marketing, making it important for both operators and affiliates to be cautious. Reputable sports betting affiliate programs are those that have proven to be trustworthy partners and not focused on quick profits through questionable means, usually earning your trust by implementing strict vetting, adhering to licensing regulations, and using anti-fraud technologies to monitor traffic.
Terms and Conditions
Many questionable tactics can be uncovered through examination of terms and conditions, such as hidden fees and timed ownership deals. For example, some operators change the terms without warning, lowering their revenue share. Timed ownership deals are another major issue, where operators take back players referred by affiliates after a certain period, stopping affiliates from earning ongoing commissions. These are some of the most widespread reasons why affiliates blacklist operators.
Product Catalog
Partnering with sports betting affiliate programs that offer expansive wagering catalogs provides affiliates with greater growth prospects. If an operator offers more experiences than an affiliate currently covers, expanding focus becomes easier without needing new collaborations. For example, affiliates can easily advertise to different types of bettors (e.g., soccer, basketball, or esports fans) by promoting a single operator with a diverse offering.
Affiliate Management/Support
It’s important to look for betting firms that offer timely support to their partners, either through a robust affiliate management team or by utilizing an iGaming affiliate management service. Many sports betting operators choose to join iGaming affiliate networks to offload their marketing efforts to third parties, in which case it is important for prospecting sportsbook affiliates to assess the quality of the support offered to them by the network.
Affiliate Tracking
It is important for affiliates to ensure that the method utilized by their betting affiliate program partners doesn’t unfairly disadvantage them in any way. Sportsbook affiliate programs that provide multi-channel tracking are in advantage here, as they capture player interactions across a number of devices and platforms. Programs with advanced tracking systems can even differentiate between organic sign-ups and those from paid advertising, making the data as precise as it gets.
Conclusion
Choosing the right sports betting affiliate programs can make all the difference in your success. Whether you are new to the sector and are looking to become one or have experience and are aiming to expand your network of partners, these programs mentioned above are excellent options in the sports betting industry. If you’re looking to further expand your presence and partner with more sports betting operators, be sure to join the AffPapa directory, where registration for affiliates is free, and grow with the help of our operator members.
FAQs About Sports Betting Affiliate Programs
What is a sports betting affiliate program?
A sports betting affiliate program allows individuals or companies to earn commissions by promoting a sportsbook’s services. Affiliates receive a commission based on the revenue generated by players they refer.
What are the common commission structures in sports betting affiliate programs?
Common commission structures include Revenue Share, CPA (Cost Per Acquisition), and Hybrid Models.
What should I look for when choosing a sports betting affiliate program?
Key factors to consider include commission rates, terms and conditions, affiliate support, reputation, product catalog and affiliate tracking.
How can I verify if a sports betting affiliate program is reputable?
To verify a program’s reputation read review, research the operator, ask for references and always check for red flags like high unusually commissions or unclear terms and conditions.
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