Turkey has suspended nearly 150 football referees and assistant referees amid an investigation into alleged match betting.The first investigation found that...
Best 17 Sports Betting Affiliate Programs (2025)
Sportsbook affiliate programs let you earn from every player you bring in, with the global betting audience reaching millions and more players joining online sports betting every day. There’s never been a better time to tap into one of the fastest-moving markets in iGaming and turn your traffic into serious revenue.
Table of Contents
What is a sports betting affiliate program?
A sports betting affiliate program is a marketing program set up by sportsbooks to reward affiliates for promoting their services. Essentially, it is part of a partnership model where affiliates help betting companies get more players.
Now, how do affiliates actually promote sports betting platforms and make money off of it? It’s all part of the betting affiliate marketing cycle. In short, betting affiliate marketing works by connecting operators with affiliates who drive traffic and players. The sports betting affiliates sign up for sportsbook affiliate programs, get a unique link or code, and promote the betting company through their own channels, be it a blog, social media or a sports site.
The affiliate gets paid each time someone clicks on their link, creates an account, or places a bet. The most payout common commission models are CPA (Cost Per Acquisition), RevShare (a % of the player’s net revenue), and Hybrid (a mix of both).
So, operators get new players without direct advertising and affiliates make money by sharing what is of interest to their audience, making it the perfect win-win partnership.
Top sports betting affiliate programs
Presenting to you the list of top high commission betting affiliate programs, AffPapa-verified and ready to partner with you.
Betsson Group Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Poker - P2P
GEOs: Argentina, Brazil, Canada, Chile, Colombia, Croatia, Denmark, Estonia, Germany, Greece, Iceland, Ireland, Italy, Latvia, Malta, Mauritius, Mexico, New Zealand, Norway, Other
Commissions: CPA, Rev Share, Hybrid
V.Partners
Products: Casino
GEOs: Albania, Andorra, Argentina, Armenia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Other
Commissions: CPA, Rev Share, Hybrid
Campeon Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Lottery, VirtualSports, Other
GEOs: Finland, Norway, Austria, Switzerland, Canada, Australia, New Zealand, Latin America, Japan
Commissions: CPA, Rev Share, Hybrid
888STARZ Partners
Products: Sportsbook, Casino, Esports, LiveCasino, Lottery, Other
GEOs: Australia, Austria, Brazil, Canada, Central African Republic, Chile, Denmark, Finland, India, Nigeria, Switzerland, Uzbekistan
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
Wow Partners
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports
GEOs: Albania, Andorra, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Brazil, Canada, Chile, Czech Republic, Finland, Germany, Ghana, Hungary, India, Other
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
GG.Bet Affiliates
Products: Sportsbook, Casino, Esports
GEOs: Asia, Europe, North America, Latin America
Commissions: CPA, Rev Share, Hybrid
Merkur Partners
Products: Sportsbook, Casino
GEOs: Austria, Belgium, Denmark, Germany
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee
Mate Affiliates
Products: Sportsbook, Casino
GEOs: Austria, Canada, Czech Republic, Finland, Germany, Hungary, Italy, New Zealand, Norway, Poland, Russian Federation, Slovakia, Switzerland
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
7StarsPartners
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports, Other
GEOs: Austria, Belgium, Brazil, Canada, Czech Republic, Estonia, Finland, Germany, India, Ireland, Italy, Japan, New Zealand, Norway, Poland, Romania, Russian Federation, Other
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
OlyBet Affiliates
Products: Sportsbook, Casino, Esports, LiveCasino, Poker - P2P, VirtualSports
GEOs: Croatia, Estonia, Latvia, Lithuania, Slovakia
Commissions: CPA, Rev Share, Hybrid
1Win Partners
Products: Sports, Casino, Esports, LiveCasino, VirtualSports, Poker-P2P
GEOs: Africa, Asia, Latin America
Commissions: RevShare, CPA, Hybrid
Betgoals
Products: Sportsbook, Casino, Esports, LiveCasino, VirtualSports
GEOs: Latin America, Brazil, Chile, Peru
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee, Other
KNG Partners
Products: Sportsbook, Casino
GEOs: Australia, Austria, Finland, Germany, Greece, Hungary, Italy, New Zealand, Norway, Spain, Switzerland, United Arab Emirates
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee
Boomerang Partners
Products: Sportsbook, Casino, Other
GEOs: Europe
Commissions: CPA, Rev Share, Hybrid
Betroller Partners
Products: Sportsbook, Casino, Bingo, Esports, LiveCasino, Other
GEOs: Chile, Japan, Nigeria, Peru, Senegal, Turkey
Commissions: CPA, Rev Share, Fixed Fee, Other
BROFIST Partners
Products: Sportsbook, Casino
GEOs: Europe, North America, Oceania, Australia, Canada, Germany, France, United Kingdom, Netherlands, Spain, Italy, Poland, New Zealand, etc.
Commissions: CPA, PPC, Rev Share, Hybrid, Fixed Fee, Other
Aff Corner
Products: Sportsbook, Casino, LiveCasino, Lottery, Other
GEOs: North America, Latin America, China, Vietnam
Commissions: CPA, Rev Share, Hybrid, Fixed Fee
1. Betsson Group Affiliates
Having been founded more than six decades ago, Betsson Group Affiliates is one of the industry’s most experienced sports betting affiliate programs. Betsson Group represents 8 brands, including Betsson, Betsafe, NordicBet, Inkabet, and Rizk. Most of these brands offer both a casino and sports betting experience. However, there are also brands that focus only on sports betting.
Betsson Group has also been actively expanding its footprint in Latin America. In Q1 2025, this sportbook affiliate program secured a Brazilian license and extended partnerships in Argentina. With flexible Revenue Share deals of up to 40%, no negative carryover, and lifetime agreements available, Betsson remains a go-to choice in the industry.
When to join Betsson Group Affiliates?
Join Betsson Group Affiliates if you’re targeting European or LatAm bettors and want reliable brands with strong player retention and long-term earning potential.
2. V Partners
The next sports betting affiliate program in our list is a Curacao-licensed program, V.Partners. Representing four leading casino brands, two of which (VulkanBet and VerdeCasino) offer a high-quality sports betting experience to players.
V. Partners offers a wide selection of sports to bet on, as well as a sizable catalog of currency and language options, and engaging loyalty programs that offer excellent conversion rates. Affiliates can earn up to 50% Revenue Share, with lifetime commissions available, or choose CPA deals offering up to €350 per qualified player.
When to join V Partners?
Join V Partners if you are targeting global traffic and want a flexible program with high commissions, lifetime earnings, and a wide geographic reach.
3. Campeon Affiliates
Searching for a modern sports betting affiliate program? Campeon Affiliates is here to offer its expansive set of sports betting options across its 19 brands. Much like V.Partners, all of Campeon’s brands feature a wide selection of currencies, languages, and payment options. Moreover, Campeon Affiliates offers both pre-match and live wagering options.
Given that Campeon Affiliates is among the high commission betting affiliate programs, partners can earn up to 60% Revenue Share (an industry-leading rate), with no negative carryover and lifetime deals. The sportsbook affiliate program also periodically shares performance reports with timely payments.
When to join Campeon Affiliates?
Join Campeon Affiliates if you are targeting international traffic and want a sportsbook with a wide market selection and strong player retention.
4. 888STARZ Partners
The fourth place is secured by 888STARZ Partners, which offers a platform where sports betting affiliates earn by promoting the 888STARZ Casino. With competitive commission rates like RevShare of up to 50%, & CPA deals of up to $500, the sports betting affiliate program adapts to its partners’ needs and objectives.
888STARZ Partners operates in more than 100 GEOs, with customized product offerings for Tier 1, 2, and 3 regions, and supports an expanded user base of over 5 million via user-friendly iOS and Android apps. The large network also includes more than 30 thousand partners and accepts over 50 fiat payment methods.
When to join 888STARZ Partners?
Join 888STARZ Partners if you want a globally trusted sportsbook affiliate program with strong brand recognition, regulated markets access, and flexible commission models for different affiliate strategies.
5. Wow Partners
Wow Partners is the sports betting affiliate program representing nine gambling sites offering casino and sportsbook options to their international players. The sportsbook affiliation system’s most recent addition is Spinbara, launched and introduced to players in July 2025.
Wow Partners offers its affiliates a detailed reporting system that is updated on a daily basis and a variety of sports betting affiliate commissions, with up to 50% Revenue Share and lifetime deals available.
When to join WOW Partners?
Join WOW Partners if you target international audiences across multiple regions and want a multi-brand program with strong sportsbook and casino offerings.
6. GGbet Affiliates
Next comes GG.Bet Affiliates, a leading sports betting affiliate program representing GG.Bet, popular with its online gambling and betting brand. Its flagship brand, GG.Bet, operates in a wide variety of GEOs around the world, providing players with unique eSports betting experiences, which makes the brand appealing to a relatively younger group of players.
This sportsbook affiliate program offers its partners competitive commission deals, including Revenue Share of up to 60% with negative carryover and lifetime deals available. Affiliates benefit from a 30-day cookie duration, multiple payment methods, and weekly payouts with a low minimum threshold of $20
When to join GG.Bet Affiliates?
Join GG.Bet Affiliates if you search for a sportsbook and casino program that is focused on esports and traditional sports, and has a broad international reach.
7. Merkur Partners
One of the oldest sports betting affiliate programs in our list, Gauselmann Group (founded back in 1957) , the parent company of Merkur Partners, is one of the industry’s pioneers. Representing about half a dozen gambling brands operating in major European jurisdictions with local licenses, the program’s brands feature a wide variety of sports betting experiences and often focus exclusively on sports betting.
Merkur Partners gives affiliates the ability to promote brands that are locally licensed in multiple markets. That local licensing adds credibility among players in those markets, helping with trust and conversion. The sports betting affiliate program offers its affiliates highly customizable commissions with lifetime deals, although they do have a negative carryover policy.
When to join Merkur Partners?
Join Merkur Partners if you’re targeting German-speaking markets and want a long-term affiliate program with strong brand recognition, flexible commission structures, and localized offerings with dedicated affiliate support.
8. Mate Affiliates
Representing 8 high-quality gambling brands, Mate Affiliates offers leading deals of up to 60% Revenue Share. Unlike most online sports betting affiliate programs in our list, this one is catered more towards the gambling vertical. However, its brands offer top-notch sports betting opportunities, which include betting on a wide variety of sports and eSports both before and during matches.
Recognized as the Affiliate Program of the Year 2024 at AffPapa iGaming Awards, Mate Affiliates offer lifetime ownership deals with a no negative carryover policy, allowing affiliates to establish a loyal audience for themselves and earn commissions from their players for a lifetime. Mate Affiliates’ brands deliver excellent conversion rates, further solidifying the sports betting affiliate program as a solid choice for the affiliates.
When to join Mate Affiliates?
Join Mate Affiliates if you target broad international traffic, especially players who enjoy both sportsbook and casino products.
9. 7StarsPartners
7StarsPartners’ portfolio of brands contains over a dozen unique and top-quality brands, all of which offer their players a set of engaging experiences. Rabona, the flagship brand of the sports betting affiliate program, has recently become the Official Regional Betting Partner of SSC Napoli, one of Europe’s most iconic and admired football clubs.
The sports betting affiliate program has worked with more than 10 thousand affiliates, delivering them timely payments through its more than 50 payment methods. Affiliates can earn up to 45% Revenue Share for sportsbook brands and up to 60% for casino. The program supports multiple payment methods, multilingual campaigns, and marketing tools for high conversion.
When to join 7StarsPartners?
Join 7StarsPartners when you want to promote multiple sportsbooks and casino brands with strong European and Latin American reach and sports sponsorships.
10. OlyBet Affiliates
The list of the top ten is closed by OlyBetAffiliates. This sportsbook affiliate program predominantly focuses on the Baltic and Central European regions. OlyBet is part of the Olympic Entertainment Group, a trusted name in the region, with a growing presence in Spain.
The sports betting affiliate program‘s brand provides its user base with a varied selection of betting options, which includes both in-play options and traditional pre-match ones. Affiliates can earn up to 35% Revenue Share, with no negative carryover and lifetime deals available, making it a stable and rewarding program for long-term promotion.
When to join OlyBet Affiliates?
Join OlyBet if your audience is interested in traditional sports, esports, or fantasy sports, and you want a reliable affiliate program that consistently converts traffic through varied betting options and strong engagement opportunities.
11. 1Win Partners
1Win Partners is operated by 1Win, the brand named Sportsbook Operator of the Year 2024 at the AffPapa iGaming Awards. The sportsbook affiliate program is extremely open, employing extensive tracking technologies to ensure that affiliates are adequately compensated for each player they refer. One of the standout characteristics is their excellent tracking system: a specialized software to keep precise records on each player introduced by an affiliate.
1Win is devoted to informing its affiliates about industry developments. They provide webinars, training sessions, and events to help affiliates learn and grow together. Moreover, affiliates can get lifetime deals and earn up to 60% Revenue Share with no negative carryover.
When to join 1Win Partners?
Join 1Win Partners if you are targeting emerging markets such as India, Brazil, Mexico, and Turkey, and want a flexible and high-earning affiliate program with strong support and reliable payouts.
12. BetGoals Affiliates
BetGoals Affiliates is among the top well-known online sports betting affiliate programs. Famous for its commitment to building long-lasting connections with both partners and players, its sports betting offers include a wide range of games, rewards, and prizes—powered by the industry’s leading game providers. BetGoals offers a reasonable minimum payout of €100, paid once per month, usually via bank transfer.
Affiliates can earn a starting Revenue Share of 25%, with the potential for increases based on performance. The program offers no negative carryover, ensuring that any losses do not affect future earnings.
When to join BetGoals Affiliates?
Join BetGoals Affiliates if you target English and Portuguese-speaking audiences, particularly in Africa, Europe, and Latin America.
13. KNG Partners
KNG Partners is a leading casino and sports betting affiliate program, best known for its flagship brand, Kingmaker, a casino that won the Rising Star Operator 2024 award at SiGMA East Europe. The sportsbook affiliate program is also behind Casinova and the newly launched Cleobetra — an Egyptian-themed iGaming brand that was introduced to players in June 2025, offering 11,000+ games and worldwide access.
Affiliates can earn a Revenue Share ranging from 30% to 50% with no negative carryover and availability of lifetime deals. The program offers monthly payouts, with a minimum payout of €100.
When to join KNG Partners?
Join KNG Partners when you target European and emerging markets, particularly the Czech Republic, Hungary, Poland, and Spain, and seek a flexible affiliate program with strong support and reliable payouts.
14. Boomerang Partners
Boomerang Partners is among the leading sports betting affiliate programs. As a direct advertiser, they provide excellent deals with great conversion rates, thanks to their utilization of the Soft2Bet and Softswiss platforms. Boomerang Partners’ betting services offer a diverse sports portfolio and appealing welcome bonuses for new players.
The sportsbook affiliate program also regularly hosts sports traffic tournaments open to both new and existing partners, with rather attractive prizes. Affiliates can earn up to 50% Revenue Share with no negative carryover, lifetime deals available upon request. The program offers monthly payouts, with a minimum payout of €100.
When to join Boomerang Partners?
Join Boomerang Partners if you aim to target global markets, particularly Europe and Latin America, and want a flexible affiliate program with strong support, reliable payouts, and a diverse range of iGaming and betting products.
15. Betroller Partners
Betroller Partners is the sports betting affiliate program for Betroller, a growing iGaming brand that has been building a reputation for reliability and growth. Licensed by the Offshore Finance Authority of the State of Anjouan, the brand offers a wide range of popular casino providers and a high-quality sportsbook.
Betroller is expanding to new markets and is set to launch in Chile, Peru, and Japan by the end of 2025, so the affiliate program is open to working with affiliates who can deliver quality traffic and are looking to grow their reach in these expanding regions.
When to join Betroller Partners?
Join Betroller Partners if you target English and Portuguese-speaking audiences, particularly in Africa, Europe, and Latin America, and prefer a straightforward Revenue Share model.
16. BROFIST Partners
BROFIST Partners is a sports betting affiliate program managing well-known brands like Dazard, Billy Billion, and Dazarbet. Covering multiple Tier-1 GEOs, it continues to strengthen its position among high commission betting affiliate programs, with Revenue Share of up to 70% (higher than the industry standard) and quick payouts.
With 4 own brands, 10 million dollars in partner payments, and more than 3000 affiliate partners, BROFIST Partners has built a solid reputation as a sports betting affiliate program that offers competitive rates, frequent promotions with prizes, and an easy-to-work-with setup. While lifetime deals are not offered, the program has a no negative carryover policy and offers frequent promotions, prizes, and a user-friendly setup.
When to join BROFIST Partners?
Join BROFIST Partners if you target high-volume sports betting traffic, want to double competitive revenue rates, and prefer a program that actively rewards affiliates.
17. Aff Corner
And finally, we have the 17th place secured by Aff Corner, another pioneer in the list of sports betting affiliate programs. Headquartered in San José, Costa Rica, their platform has been building strong affiliate relationships since 2006, and is backed by decades of hands-on experience in sportsbook, casino, bingo, and racebook operations, powering brands like BetPhoenix, Betmania, Skybook, and Bogart Casino.
By working with Aff Corner’s established brands, affiliates get strong conversion rates and consistent player retention. Aff Corner’s commission structure is designed to reward and encourage growth with a tiered Revenue Share model of 20% up to $10,000, 25% from $10,001 to $50,000, and 30% on anything above $50,001.
When to join Aff Corner?
Join Aff Corner when you focus on Central and South American traffic or want a reliable, long-established affiliate program that rewards consistent long-term performance across both sportsbook and casino products.
How to choose the right sports betting affiliate program?
Picking the right sportsbook affiliate program comes down to three things: how you’ll get paid, how well the product fits your audience, and whether the program actually supports you. Focus on those and everything else falls into place.
1. Understand the payouts
For sports betting affiliate commission rates, Revenue Share usually maxes out around 40%, but programs also offer CPA (Cost Per Acquisition), Fixed Fee, or Hybrid models that combine both. You can learn more about it in our affiliate commissions guide. The best sportsbook affiliate programs have a no negative carryover policy (applies to Revenue Share and Hybrid models), so each month starts clean.
Make sure tracking is accurate, ideally multi-channel, so you get paid fairly.
2. See if the product catalog matches your audience
Pick a partner with a wide range of products: sports betting, live betting, casino, or virtuals. If an operator offers more experiences than an affiliate currently covers, expanding focus becomes easier without needing new partners.
3. Check the marketing tools and support
The best sportsbook affiliate programs usually offer high-quality banners, landing pages, and creatives, all conversion-optimized. Some go as far as including customizable tools, real-time data feeds, or dynamic widgets for live odds. If the program is run through an affiliate network or management service, take time to assess the quality of support, as well as the responsiveness of the team.
Where to join sports betting affiliate programs?
Joining the right sportsbook affiliate programs starts with knowing where to look. Here’s where you’ll find online sports betting affiliate programs to work with:
- Industry events: iGaming events and expos like the iGaming NEXT Summit, SBC Summit, and iGaming Club are tailored for networking. Meet operators in person to build trust and negotiate better deals.
- iGaming forums: Searching for the best sports betting affiliate programs in online forums and affiliate groups gives you real feedback on operators’ reliability, tracking accuracy, and payout consistency.
Partners that’ll help you join sportsbook affiliate programs
If you’re looking for partners to give you access to the best sports betting affiliate programs, you’re looking at two options:
iGaming directories
AffPapa, the ultimate iGaming directory, contains a vast collection of sportsbook affiliate programs, also featuring advanced filtering tools to help all registered parties find their ideal partners. One of the biggest standout qualities of the AffPapa directory is that affiliates get free signups, practically joining for free and getting started with finding partners right away.
You can also go through AffPapa’s offers for iGaming affiliates to explore what special offers AffPapa-registered affiliates can get from the best sports betting affiliate programs.
Affiliate networks
Beyond directories, working with sports betting affiliate networks makes it easier to work with several sportsbook affiliate programs at once. Affiliate networks handle tracking, reporting, and payments, so affiliates don’t have to worry about the technical side. Some networks also offer extra perks, like dedicated affiliate managers or exclusive deals.
Keep in mind that most sports betting affiliate networks charge fees or take a cut of your earnings, whereas AffPapa, the ultimate iGaming directory, allows free sign-ups for affiliates.
Choosing the right sports betting affiliate programs can make all the difference in your success. If you’re looking to further expand your presence and partner with more sports betting operators, be sure to join the AffPapa directory and grow with the help of our operator members.
Sports Betting Affiliate Programs: FAQs
What is a sports betting affiliate program?
A sports betting affiliate program is a sportsbook’s marketing program that works with affiliates and pays them for promoting the brand’s services.
Is it free to join a sports betting affiliate program?
Yes, joining a sports betting affiliate program is usually free. Most sportsbooks don’t charge sign-up fees, but you need to meet certain requirements, like having a website or a relevant audience.
What are the common sports betting commission structures?
Common sports betting commission structures are Revenue Share, CPA/Cost Per Acquisition, and Hybrid (a combination of Revenue Share and CPA).
How can I verify if a sports betting affiliate program is reputable?
To verify a sports betting affiliate program’s reputation, check affiliate forums for reviews, and make sure the sportsbook is licensed by a recognized authority. Red flags to watch out for are unusually high commissions, vague terms & conditions.
Turkey’s Football Federation (TFF) has announced disciplinary action after discovering that hundreds of referees and match officials had betting accounts.
During a press...
