Ladbrokes recruits Neverland for UEFA Euro campaign
Ladbrokes has ordered Neverland to create its advertising campaign for the UEFA Euro 2020 football championships which will be taking place this summer, from the 11th of June to the 11th of July.
The London-based agency will be working with Ladbrokes’ creative agency BBH London in order to make sure the the bookmaker receives the top coverage and exposure during this vital time in sports betting.
Throughout the past year, Ladbrokes released its ‘Where the Nation Plays’ campaign which had to be cut off when the company followed the rules of a ‘betting advertising moratorium’ and ultimately deciding to put an end all TV and radio campaigns throughout the country’s lockdown.
Ladbrokes has been shifting its focus onto a simpler approach when it comes to advertising its brand to the general audience in the United Kingdom under the counsel of BBH London. Through this, the bookmaker was able to release its ‘The One’ campaign for the Cheltenham Festival of this year.
Ladbrokes and Coral marketing director, Angela Porter, stated in a comment:
“The reason we hired Neverland was its thinking was new and fresh but very on brand – and on brand for the brand we want Ladbrokes to be. Neverland understood the Ladbrokes brand from the very first conversation. And understands how we feel about sport. The conversation was easy and collaborative and challenging at the same time. When they talked about the creative, I realised it was something I was very excited to make.”
Neverland is an expert in optimizing brand exposure as well as boosting engagement for advertising accounts. Ladbrokes will be the agency’s very first betting client, as some of its other clients include the likes of Jacobs Coffee, Campari and NBC Europe.
Neverland founding partner Jon Forsyth also added:
“It is a very important moment for Ladbrokes and we are poised and ready to launch a new campaign that celebrates what it is now but, just as importantly, what it will be in the future.”