EGBA reports a decline in IPR-infringing ads
The European Gaming and Betting Association lauds the decrease in betting adverts on sites that breach intellectual property rights.
The Intellectual Property Office of the European Union issued a report, which says that adverts on IPR-breaching sites have seen a drop of 55 percent in the past year.
The report covered the type and total sum of adverts on IPR-breaching sites and applications within the EU.
Though pleased with the mentioned drop, EGBA calls on companies to act more. It mentions that wagering comprises around 25 percent of total ad impressions on IPR-breaching sites.
The association has been in collaboration with the European Commission and different other stockholders with the aim to decrease such advertisements.
Secretary General at the association, Maarten Haijer, remarked:
“I welcome the continuous annual advancement of European main betting brands and our staff in their efforts to decline the ads on IPR-breaching sites and applications. But it’s not the end, as we have much more to do. I call on betting companies and marketing affiliates to do their part in that work”.
Haijer summed up, saying that they were looking forward to collaborating with the European Commission and other stockholders to succeed in decreasing IPR-breaching adverts.