Entain appoints ex-ASOS CFO Helen Ashton as director

Entain appoints ex-ASOS CFO Helen Ashton as director

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Entain appoints ex-ASOS CFO Helen Ashton as director

Helen Ashton, formerly the CFO at ASOS, has recently joined Entain as an independent non-executive director.

Ashton, a seasoned chartered management accountant, has had an impressive career with prominent roles at major firms like ASDA, Barclays, and Lloyds Banking Group. During her time at ASOS from 2015 to 2018, she played a key role in doubling the company’s value to £6.5bn. Ashton was one of only four female CFOs in similar retail companies at that time.

Currently, Ashton serves as a non-executive director and chairs the audit and risk committee at JD Sports Fashion, where she drives initiatives to strengthen the company’s global presence in sports fashion. She also leads Shape Beyond as CEO, a London-based firm focused on pioneering business solutions since November 2020. Additionally, Ashton mentors executives at Merryck, a leadership development firm.

Vast professional background

Helen Ashton’s previous positions include being CEO at JLA from January 2019 to November 2020 and CEO at Capquest Group from May 2012 to July 2015. She also served as finance director at Lloyds Banking Group from January 2010 to May 2012, overseeing finance for Lloyds, BOS, and Halifax Community Banks. Before that, she was managing director at Barclaycard International from 2005 to 2009 and head of retail finance at ASDA from January 2003 to January 2005.

Ashton will join the audit committee of Entain after being appointed.

Entain chair Barry Gibson commented:

“On behalf of the board, I am delighted to welcome Helen to Entain. Helen brings a wealth of retail, digital, financial and board experience. As part of the continued strengthening of the Entain board, I am confident that Helen will further enhance the board’s ability to support and oversee the delivery of our strategy.”

Entain announced earlier that Barry Gibson plans to retire later this year, with interim CEO Stella David expected to succeed him as chair. The search for a new CEO is ongoing, with no official announcement yet made.

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