Entain opens global innovation hub – Ennovate

Entain opens a global innovation hub called Ennovate, scheduling its first lab to open in London this summer.

Ennovate is to invest around $134 million in innovative projects and cooperations with worldwide partners. Totally, it will allocate £40 million for the innovative investments only in the United Kingdom.

At Charterhouse Square the first lab is planned to open. It will gather over 50 Entain’s innovation technology representatives with its not-for-profit and commercial partners.

In addition, the centerpiece of the labs is considered to be the Experience Zone where investors, clients, partners and workers will experimentalize novel experiences in sports and gambling.

Ennovate will provide

•   VR Arcades
•   Virtual Reality (VR) and Augmented Reality (AR)
•   Non-fungible tokens (NFTs) experiences.

Jette Nygaard-Andersen, the head of Entain, noted that they aim to lead the industry with novel innovative products providing exclusive experiences for clients.

“We want to promote innovation widely by taking advantage of our leading position. Ennovate is to show Entain’s ability in revolutionizing customer’s experiences and delivering benefits to them”

Nygaard-Andersen stated.

Entain continues to set up partnerships with worldwide tech companies and innovators. Currently, the brand partners with BT, Theta Labs and Verizon.