GambleAware calls for removal of sports betting ads

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GambleAware calls for removal of sports betting ads

A UK-based nonprofit GambleAware has reaffirmed its stance on gambling advertising, citing a study that shows most people want to see sports betting advertisements removed from live events and broadcast sports.

With the ongoing Euro 2024, sentiments toward sports betting promotions have solidified and most people are in favor of their outright removal. Additionally, the organization is alerting people to the dangers that gambling advertising typically poses.

People who watch gambling advertisements during sports broadcasts, for example, are 40 times more likely than the general population to acquire a gambling problem, according to the charity, as reported by The Guardian.

GambleAware is dedicated to convey the word to those who matter most: politicians. As the Tories are to be ousted in the July 4 general election, the Labor Party, the anticipated winner, will have a mandate to undertake significant changes.

Betting has been a particularly sensitive issue for politicians in the United Kingdom, after four Tory MPs were found gambling on election day, allegedly using insider knowledge.

Premiere League clubs have promised to stop front-of-shirt partnerships with betting businesses by 2026 in an effort to please the public in the meantime. CEO of GambleAware Zoe Osmond has been persistent in her belief that the government must intervene. She asserted that advertising cannot be disregarded by the new government.

It was already stated in the Labor Party’s manifesto that it will work to pass more comprehensive consumer protection laws. The question that remains unresolved is the introduction of sports betting commercials. The absence of any substantial modifications to the advertising landscape has been referred to by GambleAware as a “missed opportunity.”

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