Brazil welcomes 21 more companies to regulated betting market
The Secretariat of Prizes and Betting (SPA) has just granted definitive authorisations to 21 more operators, marking another big step in shaping the country’s regulated...
Gambling Traffic in Brazil: How to Win Big as an Operator?
Given the amount of potential in the Brazilian iGaming market, gambling traffic in Brazil is on the rise. So, how can casino operators make the most of it?
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To take a deeper look at the growing hype around the country, here’s just a few of many reasons why operators should consider tapping into the newly growing market and driving gambling traffic in Brazil:
Why is online gambling market in Brazil a hot topic?
1) According to TGM Research, Brazil is the region where bettors are most active among all the LatAm regions. Brazil’s population exceeds 214 million, with a sizable portion interested in gambling, so it’s not just a standalone market but a gateway for iGaming operators to the broader LatAm region. Success in Brazil pretty much translates to brand legitimacy across other LatAm countries.
2) When it comes to iGaming affiliate marketing in LatAm, Brazil is the next gem to be discovered-basically a goldmine for affiliates, offering substantial opportunities to direct traffic to gambling platforms with very high player conversion rates.
3) The Brazilian government is actively proposing gambling regulations for a controlled and profitable market. The legalization of fixed-odds sports betting in 2018 represented a “turning point” kind of a moment, triggering an increase of consumer demand. This has stirred interest in international operators and affiliates to look into Brazil’s potential.
Gambling in Brazil: Regulatory Landscape
To keep it short, gambling in Brazil was largely banned with the exception of state-run lotteries and horse racing. Online betting started its rise in the late 20th century, which is also when many Brazilians turned to international platforms due to the lack of clear regulations in the country. In 2018, Brazil finally gave the green light to sports betting through Law No. 13.756. This change was followed by Law 14.183 in 2021, which set the stage for the growing industry with a framework for taxation.
By 2023, sports betting was among the booming industries with contracts that football clubs had developed with betting companies to use their name and endorsement; this was a clear signal of the market’s expansion.
Imitating the British model, Brazil enacted Law 14.790 in 2023 to refine licensing and taxation. The high taxes associated with this new law have brought in some complaints, but it has given momentum to Brazil as a new rising star in the global gambling market.
Brazil: Gambling Regulations
Since late 2024, there are new regulatory laws in Brazil’s iGaming scene. The Ministry of Finance announced the suspension of all unlicensed sports betting operations starting October 1, 2024. With the regulation of online betting, businesses will need to get licenses and revise/modify their operations to comply with the new regulations. Websites that operate irregularly will be removed, and only those with valid licenses will be permitted to continue operations.
With roughly 20 million online players, the iGaming market in Brazil is now one of the largest gray markets, with the new regulations bringing compliance and responsible gaming rules for operators.
How to get gambling traffic in Brazil?
For an iGaming operator looking to tap into the Brazilian market, there’s one tried and true method to acquire quality gambling traffic in Brazil: affiliate marketing.
As the go-to strategy for increasing exposure, promoting, and advertising your online casino to the right Brazilian audience, affiliate marketing offers many benefits for iGaming operators, including:
- Affiliates handle much of the marketing effort for you.
- Affiliate management solutions can improve your growth potential.
- Flexible commission models like CPA, RevShare, or Hybrid allow operators to pay for marketing efforts only after they’ve already gained traffic, lowering the barrier to entry significantly.
The verdict? To grow your presence and get gambling traffic in Brazil, you’ll need to connect with high-quality affiliates that have the tools and insights you need to optimize your traffic acquisition strategy.
So, what’s the next step? You’ll probably ask yourself…
How can I find Brazil’s top iGaming affiliates?
Finding the right affiliates for the Brazilian market can be tricky, especially when trying to manage everything on your own. That’s where AffPapa, the ultimate iGaming directory, will come in handy. Designed to connect iGaming affiliates, operators, and B2B providers, AffPapa is on the market to simplify the process of discovering the right partners for your brand.
Joining an iGaming directory comes with game-changing benefits:
1) Effortless Affiliate Matching: An iGaming directory helps streamline the process of finding the right affiliates by letting you filter based on market, player demographics, and specific needs. Whether you’re targeting sports, esports, casino, or P2P traffic, you can easily browse affiliates and connect directly with their managers.
2) Expert Marketing: Most affiliates in these directories are industry experts who know how to drive high-converting Brazilian traffic. They also offer essential services, from SEO-driven content to promotional materials customized for Brazilian players.
Here’s a list of AffPapa-approved Best iGaming affiliates, all set and ready to start generating traffic for you.
As a registered operator at AffPapa, you can search for affiliates that specialize in Brazil and connect with them to kickstart your marketing efforts.
How to win big in Brazil’s online gambling market?
So, what’s the winning strategy for an operator in Brazil’s online gambling market? First things first, Brazil’s player base is diverse, so you have got to know who’s actually placing the bets.
Know Your Audience
A research by Svilen Madjov tells us what the gambling demographics in Brazil look like:
- Gender: It’s a near-even split, with women slightly edging out men at 51%.
- Age: The average player is 39 years old, with 57% falling into the 25–40 age range.
- Socioeconomic status: 21.8% of players are middle class, 48% lower middle class.
- Major cities: São Paulo leads with 24% of players, Rio de Janeiro follows with 14%.
So, what are these players betting on? Lottery games like bingo, scratch cards, and raffles remain top choices. Sports betting is also huge, covering football, basketball, esports, MMA, volleyball, and horse racing. And, of course, standard casino games like slots, card games, and roulette.
And here’s the big thing: Over 70% of bets are placed via smartphones, so it’s best if your casino has an app or a mobile optimized website. After all, who has time to sit at a desktop when you can bet from anywhere?
Localization: Speak their language
You’ve got to talk the talk if you want to win over the Brazilian bettors. Make sure your content is localized, and remember to add a little personality: a website in Portugese or a local flavor like a fan-favorite player on the landing page of your platform will surely score you some points.
Payment methods in Brazil: Pay your way into it
In terms of payment methods, search for Pix and Boleto Bancário (a local favorite) systems, they’re a must for Brazil. Other options include e-wallets like Pay4Fun and Evino as well as usual bank wires, credit/debit cards of global powerhouses like Visa, MasterCard, and, of course, cryptocurrencies.
Sports Betting: Brazil’s love for soccer
The real action in Brazil? Soccer, of course! If you’re targeting the Brazilian market, you’d better make sure your sports betting options cover all the big football (or futebol, as the locals call it) games, local leagues as well.
SEO/Advertising: Hook the Brazilian audience
It’s best to keep it simple with ads: catchy and relevant to what the audience cares about. Localize your keywords, throw in some popular search terms, and make sure your ads are visually appealing: bright images of famous players, flags or logos, pics of fans, maybe even expert predictions or odds to spark even more interest!
Brazil: Gambling news for 2025
Given the high demand for online entertainment, 2025 is set to turn Brazil into one of the hottest destinations for iGaming all over the world.
In a recent development, the Secretariat of Prizes and Betting (SPA) welcomed 21 more companies to regulated betting market, bringing the total number of fully licensed companies to 35. The tightening of regulations, including a $30 million advance, which will allow operators to run up to three brands under the “.bet.br” domain, as well as the introduction of a monthly inspection fee, is aimed at ensuring stability and safety in the market.
Of course, Brazil’s iGaming market is full of promise, but it’s not without its challenges. The ever-changing regulations have a downside of turning casino operations into a challenging and unpredictable ride, much similar to the early days of iGaming in the U.S., when many operators stumbled and some even pulled out.
However, just like with the U.S., betting on the Brazilian iGaming market is likely to favor the bold. For those who crack the code, Brazil will become a goldmine with massive revenue opportunities!
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