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Japanese arcade giant Genda expands in US with NEN aquisition
One of Japan’s largest arcade companies is making a stir in the United States.
Genda, which debuted its US subsidiary Kiddleton in 2019, has expanded into the Western market by acquiring National Entertainment Networks (NEN).
After establishing Kiddleton as a US subsidiary in 2019, Genda has expanded into the Western market by acquiring National Entertainment Networks (NEN). With the founding of Kiddleton in 2019, Japanese-style small reward games and prizes were introduced to the US.
Around eight thousand retailers and restaurants have arcades run by NEN. After taking over, Genda will swap out the prizes in NEN claw machines for brand-new merchandise from Japan, including popular anime characters in the US.
In a press release, Genda said:
“In recent years, the popularity of Japanese anime, manga and other Japanese content in the US has been on the rise, and Kiddleton has responded to this need by providing a highly satisfying service to its many customers.
By placing Kiddleton’s highly unique ‘from Japan’ contents on this huge network, we believe that, combined with the needs of the market, we can expect significant business growth.”
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