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“Made to Play” is released by 888 Holdings
Made to Play brand, which combines casino, sport and poker subsidiary brands of 888, is released by the company.
With this release, 888 strives to appeal to more customers as a way of securing a more stable marketing position.
The marketing initiative of the operator incorporates 30 and 60-seconds advertisements and is planned to be featured in television, VOD and social channels across Great Britain for 5 weeks.
According to the statement of 888, the ad campaign is meant to show the audience the attractive and vivid world of 888 customers and reveal the drives of playing.
The VP of Marketing at 888, Sivan Finn Shalev, noted:
“The combination of our brands and the release of the Made to Play brand is a huge accomplishment for our company. It combines the powerful brands that our devoted team of professionals has established over the years”.
Shalev believed that the release of the campaign will assist them to provide consistent messaging.
The campaign will also expand within other countries for the near future and each component brand will carry out its own campaign after summer.
888 has broadened its existence in the newly markets of the United States and Canada. It acquired a license to operate in Ontario last week.
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