OneFootball takes over Dugout
OneFootball has bought out Dugout in a bid to expand its digital media portfolio, all while also securing a good partnership with Europe’s biggest football clubs.
The acquisition will be resulting in Dugout’s exclusive video content being added to the OneFootball app, which will be getting a brand new premium club content vertical in order to promote its 70 million global users.
OneFootball will continue its conversion from being one of football’s leading live scores, news and insights apps to becoming ‘global football’s all-in-one multimedia portal’, featuring exclusive OTT streaming, highlights, behind-the-scenes and archive video content, news, scores and statistics.
Dugout has been operating since 2016 and has acted as the lead social media publisher for European football giants Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid and Olympique de Marseille. After the deal was signed, OneFootball announced that all the Dugout club partners will be eligible to become shareholders of the business.
CEO and founder of OneFootball Lucas von Cranach said: “Since forming OneFootball, our ambition has been to become the ultimate destination for everything football, both on and off the pitch, and our acquisition of Dugout reflects this. Welcoming 10 of the world’s biggest football clubs as shareholders is a special occasion and we will be working closely alongside them, and OneFootball’s existing shareholders, to create exciting direct-to-consumer opportunities.”
OneFootball also stated that the Dugout content would majorly help the company in its expansion plans for its commercial and partnership opportunities beyond its current boundaries.
“This move will benefit the whole football ecosystem with clubs, federations and leagues able to increase audience reach and harness our powerful data insights to gain a deeper understanding of their fans’ engagement,” von Cranach added. “Our brand and advertising partners will have access to new, contextually-relevant destinations to reach highly engaged football fans on a global scale, with a local approach.”
Backing the deal, Dugout founder and chairman Elliot Richardson branded the acquisition as a transformative deal for football publishing, bringing value to all stakeholders.
“OneFootball acquiring Dugout brings together two great, complementary businesses with the most talented people in the industry and establishes the world’s largest B2B and B2C football media company,” he claimed. “The newly combined business is now in a strong position to accelerate expansion and support our partners through the rapidly changing digital football landscape.”