SOFTSWISS’s Affilka announces analysis of 2021

SOFTSWISS’s Affilka announces analysis of 2021

SOFTSWISS’s Affilka announces analysis of 2021

Affilka by SOFTSWISS, an affiliate management platform, announces its analyses reflecting the business and financial systems activity throughout the past twelve months.

Throughout the past year, Affilka integrated into its customer listing 60 new businesses, closing the year with 125 live brands, 75 of which have a crypto paying system. Customers are allowed to utilize the flexible platform of Affilka even if they perform on third-party solutions.

The product owner of Affilka, Anastasia Borovaya, mentioned:

“We own much client preference in the gaming market as any live casino has the chance to make use of the platform by starting their affiliate program on our software. Our team has engaged in both SOFTSWISS live casino customers and businesses that utilize other platforms”.

From 2020, the number of affiliate programs increased by 79 percent reaching 86 at the end of 2021, while a year ago it counted to 48. Affilka-utilizing companies had 122 percent growth in GGR costing over 390mln EUR.

As Borovaya stated, 2021 was a year for revival in the gambling industry. iGaming operators are well-informed about the advantages of affiliate marketing and its benefits for the business promotion. Besides, affiliates are more engaged in partnership with gambling operators. Only in the past year, their number recorded an increase of 39 percent.

“This mainstream comes to show that in the current year, investments in affiliate marketing are going to increase”

Borovaya added.

 Affilka has obtained some achievements that are worth mentioning:

  • Poker module development which will permit Live Poker websites to utilize Affilka’s unique features
  • Accessibility to merchant accounts both for SOFTSWISS’s casino platform and those businesses who use other solutions
  • Possibility to record payments for non-integrated systems

Borovaya concluded saying:

“2021 was a successive year for Affilka’s advancement as it has been pinpointed as a special and unique product within the SOFTSWISS’s suite. In website we present all the Affilka advantages and features. I would like to thank all our customers for their trust towards the Affilka staff in their business development. It’s the best drive for our team to obtain more achievements in the near future. “

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