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SG to distribute Highlight Games content through OpenArena
Scientific Games (SG) has announced that it will be distributing video virtual sports and instant win products from Highlight Games via its OpenArena platform.
Games including NBA Last 60, NBA Winning Hoops, IIHF World Championships Ice Hockey as well as English, Italian versions of Highlight Games’ Soccerbet product will become available to SG’s network of clients through this recent agreement.
“Scientific Games prides itself on offering the most compelling and entertaining content to its customers across the globe and Highlight Games’s video virtual sports and instant win games certainly fulfill this commitment,” said Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games. “Highlight Games’ products are unlike any other virtual sports or instant win games available and will be a fantastic addition to the portfolio of content available on the OpenArena platform.”
OpenArena, which is widely known as being the ‘one-stop content marketplace’, allows sportsbooks to showcase a wide range of new products through a single integration.
Steven Holmes, Co-CEO of Highlight Games, also stated:
“It is testament to Highlight Games’s unique product proposition and progress as a business that we’re in a position to announce this deal with one of the biggest gaming companies in the world. Joining Scientific Games’s OpenArena will make Highlight Games’s exclusively licensed products available to operators and we can’t wait to deliver our market-leading portfolio of premium content to more customers to enjoy in a responsible way. Our games have already disrupted the virtual sports space with Soccerbet; now the number one performing product in Italy with online revenues up, on average, twice those of our graphical competitors since March 2020. We look forward to replicating this success in partnership with Scientific Games.”
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