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BetMGM partners with Newcastle United and Wolves
BetMGM has built on its relationships in the UK market by striking stronger ties with two English Premier League football teams.
LeoVegas Group communicated that they would be working in partnership with Newcastle United as part of being an official betting partner of the club after one year since initial collaboration.
The BetMGM brand will be prominently displayed on LEDs, displays, and static advertising boards at the club’s St. James’ Park stadium in the city centre. Brand activations will include activities and giveaways.
Sam Behar, UK director of BetMGM, said:
“The club is incredibly ambitious, and their drive perfectly aligns with our group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
Newcastle United’s chief commercial officer Peter Silverstone said the club and the operator have had an “exceptional first year together” by helping “drive brand awareness and engagement in key markets.”
Wolverhampton Wanderers has also made BetMGM its official European betting partner. During the 2024–2025 and 2025–2026 campaigns, BetMGM branding will be displayed on LED advertising, static branding sites, and media interview backgrounds at Molineux Stadium and Wolves’ Sir Jack Hayward Training Ground.
Wolves’ Russell Jones, GM marketing and commercial growth, said:
“BetMGM’s support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.”
With these partnerships, BetMGM is set for an exciting season and growth in the UK market.
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