BetMGM now available in Sweden
LeoVegas Group has expanded its BetMGM brand to Sweden, targeting the third international market for the platform following successful debuts in the UK and the Netherlands.
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BetMGM secures exclusive casino content rights with Fremantle
BetMGM announced a new and exclusive online casino rights agreement with Fremantle, a global pioneer in creating, producing, and distributing entertainment content for over a century.
The multi-year arrangement guarantees the intellectual property rights to the popular game shows “The Price Is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The cooperation lays the groundwork for BetMGM to offer cutomized online casino content based on the mentioned game show brands.
Adam Greenblatt, Chief Executive Officer, BetMGM said:
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
With unique, never-before-seen partnership integrations for “Family Feud” and “The Price is Right,” BetMGM will be highlighted as a sponsor for a few weeks throughout the forthcoming seasons. More information about these anticipated cooperation activations will be made public by BetMGM and Fremantle throughout the year 2025.
Suzanne Lopez, COO of Fremantle North America, said:
“Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of “The Price Is Right” and “Family Feud” connect with the shows in fresh, immersive ways.”
The partnership between BetMGM and Fremantle was arranged by Erica Gadecki and her team at Fremantle, along with Simon Murphy at PrimeTime Play. BetMGM’s award-winning online casino has over 3,500 games in North America, including a big state-by-state exclusive jackpot network with over 20 titles, including fan favorites like MGM Grand Millions and Bison Fury.
The operator also promotes responsible play through GameSense, an industry-leading initiative developed in collaboration with the British Columbia Lottery Corporation.
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