iGaming operator report for Q2 2025 showed that the quarter was full of adjustments. Likewise, Affiliates also used the time to refine and reposition themselves. Regulation,...
Better Collective has acquired Canada Sports Betting (CSB)
Better Collective has purchased Canada Sports Betting (CSB) for €21.4 million, seeking to establish its presence in the proposed regulated Canadian market.
Better Collective, the leading developer of educational platforms within the iGaming industry, will transfer €15.9 million ahead, with the remaining €5.5 million paid in installments based as to whether the company meets specified milestones.
Better Collective’s CEO, Jesper Søgaard, welcomed CSB to Better Collective, and went on to say:
“With this deal, we have a firm footing in Canada’s market which has been growing in a very promising way. With these new websites and the assistance of our current North American business, I trust that we can grow these assets into iconic brands in Canadian sports betting.”
The company has raised its financial goal for the year from €75 million to €80 million, anticipating that CSB will generate more than €5 million in sales. Better Collective stated how CSB is a recognized sports betting name and has a firm market presence by assisting its users in making smart online betting moves.
With the deal, the affiliate intends to establish a presence in Canada’s gambling market, in addition to the current brands with excellent product offerings. This comes at a perfect timing, since the province of Ontario will open its sports betting and online gambling markets to regulated operators.
After nearly two decades at Better Collective, Marc Pedersen has officially stepped down from his position, marking the end of a major chapter.In 2007, Pedersen started...
