Flutter releases Positive Impact Plan

Flutter releases Positive Impact Plan

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Flutter releases Positive Impact Plan

Flutter Entertainment released its “Positive Impact Plan” which covers major goals and objectives regarding the sustainability strategy, to be fulfilled by 2030.

The plan aims to maximize the positive influence that the company may have on various spheres, and it focuses on 3 main aspects:

  • Assisting clients to play well
  • Entitling employees to work better
  • Aiding communities to do more

The head of Flutter, Peter Jackson mentioned:

“We strive for positive changes and our plan is built up on that approach. Our aim is to contribute positively to our clients, employees and the environment where we work”.

What refers to the first point, the company set the objective of ensuring 75 percent of its active clients utilizing its Play Well tools. To accomplish this goal related to responsible gambling, Flutter will make an investment of £45 million into research and education, marketing and commercial measures and safer wagering campaigns.

In pursuit of its second objective, Flutter adopts Diversity, Equality and Inclusion strategy to develop a versatile and inclusive business performance. By 2026, Flutter aims to have 40 percent of females in their leadership positions.

Regarding the third goal, the company wants to resume working with local partners to build up a better future. The main objective is to make the lives of 10mln people better. In the past year, they invested £3.7mln in community measures incorporating novel projects.

Other environmental objectives set up by Flutter to be fulfilled by 2030 include

  • Joining ‘Race and Zero’ movement by the UN
  • Developing an international e-waste policy
  • Transferring energy tariffs to renewable one
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  • Gambling Commission to issue a new guidance Gambling Commission to issue a new guidance
  • AffPapa iGaming Awards 2022
  • iGaming Club Amsterdam – July 5