GambleAware strives to prevent children from wagering ads

GambleAware strives to prevent children from wagering ads

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GambleAware strives to prevent children from wagering ads

Zoë Osmond, who is the chief executive officer of GambleAware, stated that many things need to be done to keep children away from wagering advertisements.

Osmond spoke her mind following the ASA’s recent report on “Children’s exposure to age-restricted TV ads: 2021 update”.

The report stated that from 2010 to 2021 the frequency of kids watching gambling advertisements was reduced only by a quarter. During 2010 statistics were 3.0 ads per week and in 2021 we see different results which is 2.2. This is the lowest ever during these twelve years. 

In Osmond’s words though it is good to see a decrease, but still many actions must be taken. Overall gambling ads are becoming more prominent among children and are not decreasing at the same rate as TV ads.

According to the ASA, from 2010 and 2021, the impact of children on all television ads dropped by nearly 2/3, meaning that the high result of 226.7 ads per week came to 82.8 , which is the lowest result in all these years.

Later she added that children see less alcohol advertisements and they are willing to study this case, learn and use it for gambling ads.

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