KSA issues latest untargeted marketing warnings
The Kansspelautoriteit has warned three licensed gambling firms for utilizing untargeted adverts.
The Kansspelautoriteit’s latest announcement follows a few months after the Netherlands’ ban on untargeted gambling promotions was put in place at the beginning of July. Under the new laws, gambling companies are not allowed to promote their offerings through untargeted channels, such as in public.
Recently, the authority stated that it had to warn three licensed firms for breaking the new laws. The Kansspelautoriteit mentioned that in one case, a gambling firm was offering its players the opportunity to win a shirt that featured the company’s name and logo. Giving away this type of brand merchandise is considered to be untargeted marketing under the country’s laws, making it an illegal practice.
In the two other cases recently reported by the KSA, two operators violated the prohibition by featuring more than a neutral representation of their brands in verticals where advertising is allowed only through such means, such as on television and radio. These types of promotions are strictly regulated by the Kansspelautoriteit and cannot feature anything more than the minimum materials required for a gambling firm to be recognized, such as a logo and a name.
In one of the two cases, an operator’s slogan was featured both on-screen and in audio, while the other one featured an inducement for visitors of a sports game to gamble on the operator’s application.