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Premier League to end shirt sponsorship with gambling brands
Based on the UK government’s new ban, Premier league clubs might have to remove gambling brands from the front of their shirts.
The English football season ended with some changes. According to BBC Sport, an unknown source says that Premier League clubs might stop having gambling brands as their shirt sponsors.
The UK government and Premier League are still negotiating about the matter. Based on the “White Paper” teams will be banned to use gambling companies as their sponsor with their logos being on the front of the shirts.
Due to this gambling brand’s business relations with the clubs are going to be affected, as half of the Premier League clubs’ shirts are sponsored by them and are a reliable source of income.
This new chance was suggested by the House of Lords back in 2020 and was supported by many campaigners. The ban should start with premier league clubs, but the clubs of other championships such as EFL are going to have time, as they are going to have financial challenges. For example EFL, which is sponsored by Sky Bet, stated that this new change is going to cost many clubs 40 million pounds annually.
If the ban gets approved the change will probably start from the 23/24 season, though the UK government recommends clubs to voluntarily end the sponsorships Premier League has always supported the idea of a “self-regulatory approach” so if they disagree, the government will suggest a new “gambling shirt sponsorships” ban.