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Sportradar and NASCAR enter a new long-term partnership
Sportradar recently secured a contract with NASCAR, a North American-based auto racing brand that created a watershed moment for sport racing cars in the States.
Sportradar is an MNC specializing in analyzing sport information. Created in 2001, they are now one the leading companies in the industry offering needed information for the operators to develop their business.
The contract prolongs companies’ working relations. According to the deal Sportradar will:
- Care for NASCAR’s UFDS and keep track of betting
- Fund all the Camping World Truck, Cup and Xfinity Series races.
- Support NASCAR with special offers to organize yearly face-to-face seminars and virtual training.
“This deal with Sportradar is a key factor for our company’s achievements in sport betting.”
said NASCAR’s CEO Joe Solosky.
NASCAR becomes North America’s 1st brand that Sportradar will support. Furthermore, the brand will utilize Sportradar’s “intellectual and probity audit offers”. This includes accounts of 4 races and 1 year US sports betting. Giving NASCAR the permission to examine fans’ attachment to sport betting in the USA.
Later he added that when NASCAR first started their primary issue was to safeguard the probity of their services. With this contract they will make sure their workers and partners are informed with the company’s policy.
“NASCAR’s devotion to maintaining competitiveness is the key of their achievements. We will keep on supporting their sport products,”
commented Andy Cunningham, Sportradar’s director of global partnerships.
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