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Twitter initiates a new sport betting series with OLG
OLG joins Twitter and social digital agency so.da on a new initiative of sports betting show — #OLGGamePlan.
The betting show is the tenth series designed within the framework of a programme designed by Twitter Originals Fueled by so.da. Besides, it’s the first time that Twitter initiates a brand-let sport wagering show within Canada. Also, the premier sports programme for the OLG.
Twitter Originals Fueled by so.da first started in 2018 and currently it owns a suite consisting of 9 programmes that had more than 50mln views on average for each series. Each series demonstrated the top brands of Canada like #BestNightIn with Stella Artois or #PowerUp with Samsung.
#OLGGamePlan series is produced in Toronto. Each week its hosts will deliver the overview and analyses according to which sport fans are able to choose their favorite teams, players or games. Besides, it will also include interviews for the viewers to fully involve in the programme.
The Partnerships Manager at Twitter in Canada, Shay Thiyagarajah ensured that this series is what the Twitter’s sport fans desire as half of the Twitter users have experience with wagering applications or websites.
The first performance will go live prior to the Super Bowl 2022.
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