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Betsson partners with AC Milan to become regional partner
The new deal between AC Milan and Betsson makes the operator the Italian football club’s Official Regional Partner for Latam.
Based on it Betsson is going to be able to use AC Milan IP and operators’ brand will be showcased on the website and during the games.
Also they will create an editorial agenda for content and try to attract fans from Latin American.
The team stated that the core of the deal with the operator is formed on the love for the sport. Also thanks to the contract deal they mark its place in a market that is really significant for the team.
“Our agreement with AC Milan is going to support us in the process of growing around the region and to distribute our content with such an innovative team. The goal for both companies is to give AC Milan fans around South Africa an exciting experience.”
added A. Rossi, Betsson’s Commercial Director Southern Europe & Latam.
“Working together with betsson will get us closer to 75 million fans. Latina America is unique for us and there we see the love for Rossoneri colors and we are happy to start our partnership.”
said C. Stylsvig, CRO at AC Milan.