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Betsson signs a deal with FPF enhancing its focus in LatAm
Betsson Group, Swedish company offering online gaming products, signed a contract with Pernambuco Football Federation (FPF) and expanded its existence and focus on sports wagering within Latin America.
Based on the agreement, Betsson is obliged to fund the Pernambuco championship 2022. Besides, the company will carry out commercial and marketing operations during the season in order to strengthen its existence within Pernambuco.
The managing partner at Betsson in Brazil, Andre Gelfi, noted that Pernambuco is among the top championships within Brazil and it appeals to thousands of enthusiasts. He hoped high for the championship to expand the business and its engagement of enthusiasts.
It’s the second sponsorship contract Betsson has maintained during the current year. The first was with the Chilean Primera Division.
Betsson has secured some sponsorship contracts with large LatAm’s football institutions like CONMEBOL Copa America 2021, Peru-based Liga 1 and Chilean-based La Roja.
The head of Pernambuco Football Federation, Evandro Carvalho, stated:
“We are thrilled to collaborate with Betsson and invest in football for paying all our coaches, coach assistants and video assistant referees. Betsson is a giant in the market and its quality has been proven over many years.”