KSA fines advertisers promoting illegal products
The Kansspelautoriteit (KSA), the Dutch Gambling Authority, has taken measures against 15 advertisers for promoting illegal gambling products, naming them “so-called affiliates.”
The authority launched 22 investigations, which revealed that 15 websites were promoting unauthorized online games, going against the rules of the KOA Gambling Act. Thirteen of the 15 advertisers have been fined or will be fined soon by Dutch authorities, with the remaining two worthy of further investigation.
The punishment is first in the format of a cease and desist order, following which the KSA performs follow-up investigations to verify that the order is implemented. If the infraction is determined to have been committed continuously, the ‘imposed penalty will be forfeited’ and therefore ‘must be paid.’
According to KSA, several businesses stopped their unlawful operations and began promoting legal gambling firms after getting a cease and desist order.
According to the Gambling Act rules, delivering games of chance without a license is banned, which governs the recently created Dutch online betting and gaming sector. Among that are these following terms:
- All regulated operators must market following Dutch TV licensing regulations. The marketing of games of chance on television is also banned between the hours of 6 a.m. and 7 p.m.
- Advertising campaigns cannot include recommendations from people below the age of 25 or aim for those between the ages of 18 and 24.
- Sporting figures are prohibited from supporting betting and gaming companies.
- Advertising content cannot advocate gambling to generate money for users.
- All promotional strategies must provide explicit terms and conditions on any given incentives.
Netherlands Online Gambling Association (NOGA) has gone against some of these requirements, with Peter-Paul de Goeji, its Managing Director, stating that it gives land-based companies and land-based operators wanting to move online a competitive advantage since online business and lotteries have tighter limitations.