What are the methods of attracting gamblers?

Added: December 23, 2021

Category: iGaming, iGaming Questions, Industry News

What are the methods of attracting gamblers?

This article covers the ways casinos are appealing to you to gamble. Despite the low chances of big winning, they are eager to find ways to assure your winning is near.

Various casino marketing methods play quite an important role in helping gambling companies achieve success. After attracting an audience of interested people, gambling businesses utilize many techniques to ensure a high degree of engagement for their players, as this plays a similarly important role in a casino’s success. But how do retail gambling establishments achieve this goal? Let’s take a look at some of the most popular ways land-based casinos keep their customers engaged and betting for as long as possible.

Carpets

If you have ever taken attention to casino carpets, you definitely have noticed them being flaring and unpleasant. But surely, they know what they do. Vivid colors and rotating patterns together with tortuous graphics make bettors addicted. The carpets sometimes are more bright and vivid which takes away the bettors’ attention. Using carpets with abstract colors and graphics, casinos can force people to spend more money on gambling.

Mazes

In a land-based gambling establishment, various experiences, such as slot and sports wagering machines, are carefully placed in a way that makes it more challenging for patrons to find the venue’s exit. This is done intentionally to keep the customers in the casino much longer, as players that want to leave will need to go by a large number of terminals and other games, where carefully designed sounds and visuals can attract gamblers to stay at the establishment for a bit longer.

Overly convoluted exit paths may sometimes cause problems, especially when the establishment is experiencing an emergency situation, like a fire. Retail gambling operators get around this particular problem by installing sprinklers in their gambling halls, which allows them to place exits farther away to continue attracting gamblers for as long as possible.

Absence of windows and clocks

If you try to recall the interior design of a casino, you’ll surely remember that there are no windows or clocks. Based on a theory, bettors lose their sense of time and get stuck in gambling. In this way, casinos try to keep you from the outside world so you will not even be aware when it gets dark.

Thematic exhibits

Having entered a casino, one can confirm that slot machines display a special kind of content that is meant to mesmerize patrons and attract them to the terminals. This includes sounds and visuals of a wide variety of themes, such as animals, queens, and cartoons like Alice in Wonderland. It aims to engage more people as the themes appeal to them.

Free hotels, free food and drinks

Many casinos attract customers by offering free meals or drinks and what’s more, hotels. They suggest more beverages for the customers to get drunk and spend much more money on betting. New customers even have the chance to collect bonuses for free dinners.

Loyalty programs

Just like their online counterparts, land-based gambling establishments make extensive use of a variety of casino loyalty programs to give their patrons an enhanced value for money. These programs are usually tied in with our previous point of discussion, enabling gamblers to win various rewards at the establishment they’re playing at. Additionally, many land-based gambling loyalty programs extend their presence past the gambling sector, enabling their users to spend their points at a variety of other participating businesses, which are usually situated in close proximity to one of the operator’s establishments.

Sense of control

There are some games which have the impression of the player controlling the games. For instance, you are permitted to choose odds in keno or you are free to choose your next move while playing card games. Casinos persuade people that they are in control and have a real chance to win. So, they continue gambling waiting for that blissful moment of triumph.

In the end, as an addition, we can note that casinos make people blind. As soon as you enter the gate of it, you are no longer in control. They always find another way to bring you back once again.

casino, gambling