XLMedia optimistic about Google rankings retrieval
XLMedia has been seeking a ‘multi-track approach’ to recovering its casino rankings, following the event of multiple of its websites being penalised by Google during the first half of 2020 trading.
Publishing a trading update, the London AIM-listed affiliate marketing network notified investors that it anticipates to hand over group revenues of nearly $54.5 million. Leaving out business transformation costs and share-based payments, XLMedia estimated that its altered EBITDA will be preserved at $11.5 million.
XLMedia management noted that its Google recovery process is being executed jointly with a ‘fundamental rationalisation’ of the firm’s portfolio of assets.
The main objective stays in reducing XLMedia’s overall number of websites, all while enhancing the quality and functionality of the rest of its inventory. In regards to its penalised casino inventory, XLMedia claimed that it has submitted websites to Google for reconsideration after refurbishment by its in-house teams.
More strategic options have seen XLMedia develop completely new sites, while de-indexing or getting rid of websites that have an obstructive impact on its authority or no longer fit with the company’s business strategy.
The firm drew up early success in its strategy, with Google taking out ranking penalties from the sites of Casino.pt, Casino.gr and CasinoKiwi.co.nz, with learnings applied across its network.
XLMedia will be giving more updates on its ‘casino recovery process’ alongside the presentation of its full-year 2020 results on Tuesday, the 13th of April.