GiG teams up with Marathonbet for GiG Comply
Gaming Innovation Group Inc. (GiG), has announced its most recent signing of an agreement with Marathonbet for the supplying of its well-known automated affiliate marketing compliance screening tool, GiG Comply.
The self-service marketing compliance software is customized to engulf market-specific legislation and advertising standards, and it aids operators in managing and keeping track of their affiliate advertising campaigns on demand.
The self-serve solution will allow Marathonbet to set checklist boundaries with tailored criteria in order to scan and go through thousands of affiliate websites for content including iGaming ‘code red’ words. Not only will this give them the chance to help make sure that affiliates are lined up with their brand and marketing message but will also allow Marathonbet to figure out where to correct any possible promotional breaches, which will in turn reinforce their compliance approach.
Jonas Warrer, managing director of GiG Media, stated:
We are happy that Marathonbet has placed trust in GiG Comply to help ensure that they remain proactive and compliant with advertising regulatory requirements. At GiG, we like to place the power in our partners’ hands and with the flexibility built in to GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market. This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.
Germán Soto Noche, affiliate manager of Marathonbet, said:
We are delighted to be partnering with GiG through the use of its market-leading GiG Comply software. We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations. We look forward to GiG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.