ASA upholds complaint against 888 for misleading ad

ASA upholds complaint against 888 for misleading ad

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Posted by: AffPapa

The Advertising Standards Authority (ASA) has issued a reprimand to 888 Holdings,  for a misleading advertisement distributed by an affiliate marketing website.

The ad was being promoted on Betters.live for 777.com, an 888 brand. “Casinos are seeking to stop a free Android app,” which was “enabling ordinary people, like Simona Moron, to obtain enormous amounts of growing jackpots with solely free bets” was stated in the advertisement. A 3-minute countdown was also displayed, along with a message “77 Free Spins (* T & C’s apply) ENABLED FOR ANOTHER.”

ASA began looking into the matter right after receiving complaints. It began to understand whether the countdown time and the assertion in the text were deceptive by implying the free spins were time-limited.

888 Holdings maintained that it was unaware of the advertisements delivered since a third-party affiliate had sent them out without the operator’s approval.

Despite the foregoing, ASA believed that the ad’s posting continued to be 888’s responsibility because it was the recipient of the promotional campaign.

According to an ASA statement :

“We assumed that users would know that the timer referred to a specified time restriction during which the’ 77 free spins ‘ offer had to be redeemed and that once it reached zero, the offering would no longer be accessible.  We realized, however, that whenever the website was reloaded, the timer would reload and begin counting down from three minutes once more. As a result, because the offer was not time-limited, we found that the ad was misleading.”

The regulatory panel also accepted the objections over the commercials’ exact phrasing, by stating:

“We believed that customers would interpret the claim ‘ Casinos are attempting to shut down a free Android App ‘ as an indicator that casinos were trying to stop the app from running.  We also assumed that customers would interpret the remark ‘that’s allowing everyday people, like Simona Moron, to win enormous progressive jackpots with nothing but free spins ‘ as implying that customers have amassed significant winnings using only free spins. 777. com, on the other hand, supplied no proof to back up either assertion. In the absence of such proof, we found that the advertisement was deceptive.”

The ASA decided that the advertisement could not be repeated in the manner that was complained about and that subsequent advertising for 777 did not falsely indicate that promotions were time-limited when they were not. The ASA has sustained concerns about advertising standards against companies such as Napoleon Casinos and Ladbrokes.

 

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