Betsson Group expands reach: Flagship Brand launch in Italy
An important step in expanding their footprint internationally is the Betsson Group's introduction of their primary Betsson brand in Italy.Betsson.it has a huge...
BetVictor reveals renewal of LeanConvert partnership
BetVictor, the Gibraltar-based betting group, has unveiled the renewal of its partnership with LeanConvert as its lead digital optimisation and conversion agency.
The company will remain working closely with LeanConvert for their fifth year in a row, which will keep improving its digital marketing campaigns and its general UX experience.
Once the contract was renewed, the operator mentioned that LeanConvert had already completed its goal in this partnership, which was to have constant growth for its digital marketing channels.
BetVictor’s Director of Product Eoin Ryan said:
We wanted to continue working with LeanConvert because they have an immaculate track record in the gaming industry. Specifically, they’re supporting us in staying ahead of our competitors when it comes to delivering the best possible experience to our players.
LeanConvert specialises in UX fields and provides custom methodologies and techniques, martech tools and professional analysis, as it offers deeper data and insights in order to help improve partner marketing campaigns, which in turn will enhance end-to-end results and ROI. Furthermore, BetVictor will be keeping the agency as it goes forth with the release of its new product verticals and all new international projects in 2021.
The Founder and Managing Director of LeanConvert, Tim Axon, has mentioned his excitement at the betting group’s decision to keep LeanConvert, since they are the agency’s ‘first-ever client’. He also went on to say:
We’re extremely thankful for them taking a punt on us, and we’ve always aimed to repay their faith and investment with ROI, insight and innovation. They share in our ideology that there’s always room for improvement and that if you don’t continuously strive to be better, your competitors will.
LeanConvert has been cementing its position in the iGaming industry after it secured some important deals as of late, notably with Kaizen Gaming and Betsson Group, which will be its newest clients.
Betsson introduces Light & Wonder in Argentina
Together with Betsson Group, Light & Wonder, Inc. will introduce its games to Argentina, beginning in the Province of Buenos Aires.This implies that users may now...
