Formula 1 announced on April 30 that FanDuel will become its first U.S.-based official betting partner, integrating the operator’s content into the race’s digital platforms.
...
FanDuel and Boardroom enter content partnership
The innovative sport-tech entertainment company FanDuel started long-term content collaboration with Kevin Durant’s media network Boardroom.
The collaboration will be based on content covering web, video and social media.
Rich Kleiman, the co-founder of Boardroom, remarked:
“We are happy by the establishment of collaboration with FanDuel, especially after the legislation of sports wagering in NYC where our network is based. Sports wagering is considered to be the focal point in the sports future”.
The contract will see a new show scheduled to be co-launched soon by the two businesses. What’s more, they will work together on giveaways and other measures via social media to cover main sport events and novel offerings.
The CMO at FanDuel, Mike Raffensperger, commented on the partnership:
“We are focused on content creation as we deliver fantastic gaming products to our clients within the United States. Our partnership is a huge achievement for us, and we are happy to work with the Boardroom’s staff of professionals”.
As part of the contract, The Duel, FanDuel’s content site will perform with articles conducted by the editorial team of the Boardroom. Besides, the latter will present a section of newsletters — “Boardroom Breakers” on weekly bases.
FanDuel has announced the shutdown of two of its media operations, FanDuel TV and FanDuel Picks.FanDuel revealed the news during a town hall meeting, announcing that the...
