AGA predicts an increase in Super Bowl wagers
The American Gaming Association has recently published the results of its latest survey, predicting an increase in betting activity during the upcoming installment of the Super Bowl.
The association’s latest report has estimated that almost 68 million Americans will place wagers during the sporting event, which will represent an increase of 35% from the number of active bettors recorded during last year’s running of the event. This will represent approximately a quarter of all US adults, who are estimated to spend a total of 23 billion dollars on Super Bowl bets, up significantly from last year’s total spending of 16 billion dollars.
Moreover, the association has also predicted that traditional wagers will continue outperforming casual ones, the latter of which involves people placing bets as part of a pool most commonly with a group of friends. The AGA stated that more than 42 million adults have plans to place traditional wagers either online or at a land-based bookmaker, while just over 36 million people plan to place bets as part of a pool. These figures will represent year-over-year increases of 41% for traditional wagers and 32% for casual ones.
Lastly, the AGA covered the continued growth of the country’s regulated gambling market, with an estimated 28.7 million people planning to place their wagers using the services of licensed businesses. This growth has also brought with it an increased emphasis on responsible gambling, with the association reporting that 75% of bettors have been presented with responsible gambling messages within the last year, up from the 71% recorded in the year prior.