AstroPay moves into the gaming and esports sector
AstroPay, a pioneer in payment solutions for consumers who would like to make online purchases on international sites, will now be providing esports and gaming merchants the ability to grow their business in any region via a safe and reliable payment method.
In 2020, the gaming and esports industry was estimated to be worth around $174.9bn, a massive increase of nearly 19.6% from the previous year. With the presence of an estimated 2.7 billion gamers in the world, esports and gaming professionals are facing many difficulties to deploy in every area without a simple and affordable payment solution, specifically in countries where the usage of cards is limited, because of legal restrictions, currency issues or even some cultural differences and disputes.
“With more than two million users, 500 merchants and more than 200 payment methods, AstroPay is a strategic partner when it comes to payments”, said Mikael Lijtenstein, CEO of AstroPay. “These figures support our track record and allow us to ensure that we are an important ally of our customers.”
The problem that the payments ecosystem presents nowadays has led AstroPay to create One Touch, which is a payment solution based on two strengths: reliability and safety.
This digital wallet can be integrated from a simplified integration process through an auto enrollment channel, with almost no IT intervention required on the merchant side. It offers the possibility of identifying users from a single code as well as having a closed loop on them, hence greatly reducing the chances of fraud. KYC verification and identification controls are carried out on the philosophy that payment services, apps and wallets are the best players to promote the relationship between user and service, since they are well-placed for best knowing the customer.
Providing one-tap checkouts, single-click experiences and automatic payment fulfillment are the best options to reach a great conversion rate and to provide users with a smooth user experience.
The company has had lots of previous experience in managing the specificities of emerging markets, offering a systematic solution to all of its customers: merchants, end users and business partners.